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Healthy Cereals Come in a Variety of Flavors
Posted: March 18, 2008
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Though healthy and nutritious cereals may appeal to adults, kids do not always get as excited. With store aisles full of sugary, chocolaty indulgent cereals, manufacturers face a great deal competition for children’s attention and desire. Adding vitamins, calcium, fiber and iron to sweet cereals is one way that companies are trying to appeal to both parents and children. Health-enhanced, yet tasty products offer the nutritious profile that parents look for with the sweet flavor that children want.
Helios Granola Con Pasas Y Marshmallows (granola with raisins and marshmallows) in Guatemala perfectly walks the line between healthy and indulgent. With seven vitamins, iron and zinc, the 100% natural cereal will please adults looking to feed themselves and their children a healthy breakfast. And with the addition of honey and marshmallows, the cereal becomes more of the sweet treat that kids enjoy. Helios even advises trying the granola with everything from yogurt to fruit to ice cream.
In India, Kellogg features Chocos Toffee Chocolaty Toffee Solid Breakfast Cereal with a cartoon character on the box to market the product as kid-friendly. In addition to its sweet flavor, Kellogg’s cereal is identified as a source of protein and fiber. It is vegetarian, low in fat, high in calcium, free from cholesterol and enriched with 11 essential vitamins and minerals.
Chocolate flavors may be popular for children, but fruit flavors also feature prominently in new cereal product development. Strawberries and other red berries are popular, as are antioxidant-rich and currently fashionable ingredients like cranberry, blueberry and pomegranate. In Italy, Quaker launched a new Red Fruit variety for its Cruesli Cereal. The crunchy muesli cereal contains cranberries and strawberry pieces and an added cherry flavor. It is made with crunchy roasted oats, wheat and rice, claiming to give the body vital nutrients and a great taste all at the same time.