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A healthy way to start the day, cereals—both warm and cold—are a popular breakfast food around the world. As nutrition, convenience and flavor trends change, Mintel Global New Products Database (GNPD) observes innovative new cereal product development. Globally, new hot and cold cereals feature more natural, nutritious ingredients with flavors that can still appease people’s taste buds.
With food purity and health becoming increasingly important to consumers, natural and organic ingredients have achieved popularity across all food categories. Cereals are no exception. Boasting whole grains, no additives and nutritious vitamins and minerals, many new cereal products have all natural ingredients or contain no additives and preservatives.
In Taiwan, Mayushan Foods recently released two healthy hot cereals: Greenmax Nutritious Cereal made with pure, natural grains and Finland Ice Lake Organic Rye Flakes made with Finland organic black rye. Greenmax Nutritious Cereal is vegetarian-friendly, while Finland Ice Lake Organic Rye Flakes is certified halal and organic by EVI of Finland. The rye flakes contain dietary fiber, omega-3 and multiple vitamins and minerals for good health.
In Mexico, Kellogg features a Cinnamon Harvest Cereal under its Kashi Organic Promise brand. With packaging that features natural, fresh images to advertise the product’s healthy content, Kashi Organic Promise Cosecha de Canela Cereal de Trigo is kosher and made of organic whole wheat biscuits. For flavor, the cold cereal is baked with cinnamon and natural sweeteners.