Last Word: Vanilla, Ethics, and Market Drivers
By: Jeb Gleason-Allured
Posted: October 21, 2011, from the November 2011 issue of P&F magazine.
Excerpt only Purchase This Article
1 pages available as a PDF download or printed copies mailed to you
Starting at US$9 Buy This Article
"Despite that most natural material prices have gone through the roof in the last several years, vanilla has remained quite stable," says Scott May, VP of sweet goods at Givaudan. This stability has resulted from a recent oversupply of natural product, and a recent lack of natural disasters in growing regions. As a result, says May, vanilla supply has equaled or exceeded market demand. "There’s a lot of inventory out there that people are carrying; I don’t think prices are going to [escalate significantly] unless there’s some sort of natural disaster." Of course May and his colleagues are knocking on wood.
This is only an excerpt of the full article that appeared in P&F Magazine, but you can purchase the full-text version.