Sign in

Natural Flavor Trends

Contact Author Jeb Gleason-Allured
Close
Fill out my online form.

Unlock a Wealth of Knowledge! This is just part of the article. Want the complete story, plus thousands of other in-depth technical articles to help you create winning profiles? Just upgrade or start your subscription today.

In Mintel's "Consumer Packaged Goods Trend Predicitions for 2010," the companys director of trends and innovations, David Jago, noted, "Post-recession, we don't expect manufacturers to reinvent the wheel. Instead, we predict ... new products will give shoppers something familiar paired with something new to better satisfy their needs. On retail store shelves, we expect today's familiar megatrends&mash;health and wellness, convenience, sustainability—to get a fresh, new makeover." At the intersection of all these megatrends, boosted in part by changes in EU flavor labeling rules in 2011, natural flavors continue to take center stage.

Want the rest of the story? Simply upgrade or start your subscription today. It’s easy. Plus, it only takes 1 minute!