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Wixon Launches Salt Rimmer and Cider Mix Concepts

Oct 11th, 2010

Jeb Gleason-Allured

Wixon (St. Francis, Wisconsin) has launched a new salt rimmer and cider mix concepts. Rimmer variants include chocolate and chili, intended for brown and pale ales; blood orange for Belgium-style wheat ales; prickly pear for pilsners; and bacon horseradish for most beer types. Cider mix types include: pear apple WONF; cranberry apple; and pomegranate apple.

With portions shrinking dramatically—some consumers reporting a shift from three or four chapatis to one or two, or from multiple bowls of rice to half a bowl—the sensory and nutritional payoff of each bite becomes increasingly important.

GLP-1s Are Changing What “Good Taste” Means

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Canned cocktails are just one manifestation of the shakeup reinventing RTD beverage alcohol.

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Flavor-forward innovation is shaping the RTD landscape, spanning spritzes, tea cocktails, nostalgic hard sodas, elevated RTS formats, tequila drinks, and next-gen beer and flavored malt beverages.

Most healthier-formulation projects fail not on nutrition but on sensory outcome, because the ingredients being reduced were doing far more sensory work than their labels suggest.

The Reformulation Paradox: Making Food Healthier Without Losing the Taste

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'[R]etaining this next generation will depend on continuing to position flavor science as a field where individuals can combine scientific excellence with creativity and real-world impact, shaping how consumers experience food in ways that improve both health and sustainability,' says John Savage, IOFI president and president and CEO of Taste at Kerry.

Leading Through Change: Kerry's John Savage on IOFI, the Future of Flavor and More

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In practical terms, businesses are looking for flavorists, application scientists, sensory specialists and formulation experts who can work with stevia variants, Reb M, thaumatin, sweet proteins, sweetness enhancers, bitterness blockers, masking systems, fibers, fats and texturants to rebuild a complete product experience.

Five Specialist Skills Driving Real Hiring Activity in Flavor and Fragrance

Pet food, fragrance compliance and texture innovation are reshaping F&F hiring priorities right now.

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