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Wild Flavors has launched its natural Sea SaltTrim product for sodium reduction of up to 45% in flavor systems. The product comprises a type of low-sodium sea salt that contains high levels of potassium chloride, and a natural masking flavoring that camouflages bitter and metallic notes. According to an official announcement, "Sea SaltTrim appears on labels as low-sodium sea salt with natural flavoring, meaning it does not require an E-number." The material is intended for applications such as soups, sauces and salad dressings, frozen and canned foods, meat, cheese, salty snacks, baked goods, and vegetable beverages.