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Vanilla’s Future

Contact Author Rick Brownell, Virginia Dare
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

In the May issue of P&F magazine, we approached suppliers and formulators to offer their feedback on the state of vanilla. As the political crisis in Madagascar drags on and the overall financial climate sours, we ask: what is the current state of vanilla in F&F and what will it be over the next 12 months? As part of our continuing online conversation, we offer another in a series of Web Exclusive insights. Send us your thoughts and feedback here.

Political Upheaval*

Political instability in Madagascar is a concern in the near term. Shipments of vanilla beans within the country can be disrupted; exports are also often delayed. But, longer term, I believe the impact will be relatively minor. Vanilla is a very important piece of the Malagasy economy, especially for the rural population. I don’t believe that any politician can afford to be associated with a severe disruption of the vanilla market.


Vanilla prices are near all time lows. This affordability has enabled food and beverage manufacturers to use it extensively in new product development. The culinology trend has also made an impact. Chefs absolutely love pure vanilla and are remarkably creative about finding new applications for it. For example, vanilla is being used in many seafood dishes with mouthwatering results.

Free Trade

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