This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.
Once a flavorist, always a flavorist! I have spent more time managing and directing than I have creating flavors over the past three decades, though I still believe I could put on my white coat, walk into the laboratory and make a better flavor than any of those whom I employ for the task.
Much has been written about the flavor creation process from a flavorist’s perspective; however, our purpose here is to refrain from brainstorming the ultimate flavors and to focus more on managing the process. This takes the perspective of flavor creation management. Experience has shown that certain strategies work, and others do not. Consider the following statements:
“Customers know exactly what they want. They offer clear and concise articulation of how the flavor should taste and work in their product.”