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Naturals Heritage, Ethical Future

By: Jeb Gleason-Allured
Posted: October 22, 2010, from the September 2010 issue of P&F magazine.

Forthcoming changes to EU flavor regulations; consumer trends surrounding notions of health, wellness and sustainability; the specter of commoditization; and the need for new signature effects for formuations have driven the evolution of naturals. Powering this evolution are sourcing strategies adn technological innovations that create new and differentiated natural ingredients for flavors and fragrances. A recent visit to Provence, France, and discussions there with Mane's fragrance division director (EMEA), Christope Marin; vice president of specialty ingredients (EMEA), Jean-Pierre de Mattos; ingredients account manager Christian Eberhardt; and vice president, specialty ingredients, Americas, Celine Roche, shed light on these issues, natural ingredients and the role of technology in a sustainable future.

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