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Oral Care Flavor Trends: Mint, Herbs and Fruit

Posted: February 19, 2008

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Though mint leads as the top flavor for adults, its sharp taste is not always appreciated by children. This drives the market for fruity and bubblegum-flavored oral care products. For toothpastes and mouthwashes aimed at children, fruit flavors dominate the market, even more so than mint. Strawberry is the most common fruit flavor, but other popular kid-approved flavors include bubblemint, tutti frutti, watermelon and orange. 

Degil Cosméticos features a Batman-themed toothpaste under its 3D brand in Mexico. 3D Batman Pasta Dental is specially designed for kids with its character-decorated packaging and its appealing flavors: Sandía y Melón (Watermelon & Melon) and Uva (Grape). 

Assanis Kids Revel'Plack Bain de Bouche Révélateur in France is a unique mouthwash that helps children see where plaque is building up on their teeth. Available in a sweet strawberry flavor, the mouthwash colors dental plaque areas red.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information regarding GNPD, visit or call Mintel International at 1-312-932-0600.