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Looking at existing products on the market, it can be seen that the primary driver of consumer behavior is newness. This newness includes various mint blends along with other traditional non-mint products. The authors have compiled a list of current flavor profiles below. Future demand for these new items will depend on how the new flavors perform on the market after initial launch.
Additional important effects on the market include the impact from China and India, most significantly the effect of the Multi Commodity Exchange of India (MCX).
This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.
Arctander's Perfume and Flavor Materials of Natural Origin is a handy and practical handbook. While perfumery and flavor creation is an art form that cannot be taught or developed by research through generations, Arctander left behind gold nuggets of flavor and fragrance science still valid today. This book is treasured today as it was when it first came out. Arctander's passion comes through in every page.