This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.
Categories with the greatest number of total launches during that period were: cheese, 1,802; take-home ice cream, 1,686; and frozen novelties/impulse ice cream, 1,020. Meanwhile, soy category launches experienced surprising declines. Soy yogurt experienced no new launches, compared with eight in 2002, while soy drink launches fell from 50 in 2004 to 35 in 2006. Clearly, issues with flavor played a vital role in these numbers.
P&F magazine recently spoke with Mintel Custom Solutions research analyst Christy Brinnehl about the latest trends in dairy flavors and what forces are determining the flavor landscape ahead.
Frozen Novelties/Impulse Ice Cream and Take Home Ice Cream