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Virginia Dare Introduces Stevia-masking Flavors

Posted: September 16, 2009

Virginia Dare (Brooklyn, New York) has developed a range of flavors that mask the bitter, licoricelike and astringent notes associated with stevia. “Stevia exhibits a range of off-notes that we have found can be effectively masked through skillful selection of combinations of flavor ingredients,” says Paulette Kerner, director of marketing communications and research at Virginia Dare. “The end results are very pleasing flavor profiles in a wide array of food and beverage products.” The new masking flavors can be used in beverages and dairy-based food products.