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Flavor Chocolate Trends from 2007

By: Joanna Peot, Mintel
Posted: November 10, 2008

People love chocolate. Around the world, chocolate is a top seller in supermarkets, convenience stores and restaurants because of its luscious taste, desirable texture and feel good benefits. It’s no wonder then that the top flavor for new chocolate products launched globally in the past year was … chocolate. Mintel Global New Products Database (GNPD) shows that, in the past 12 months, nearly four in 10 new chocolate products were “plain” or “unflavored.” 

But beyond that, leading flavors for chocolates vary greatly around the world. Mintel GNPD takes a look at the second most popular flavors for new chocolate launched globally in the past year.

Asia: Strawberry, with almond a close third

In Asia, strawberry was the second leading flavor for chocolate products introduced in the past 12 months. It appeared in one of two primary ways: as a filling surrounded by milk or dark chocolate or as a flavoring embedded into white chocolate. 

Cadbury Time Out Chocettes in Hong Kong feature the first composition. The strawberry-flavored, bite-sized wafers come encased in a layer of chocolate. In Japan though, Crunky Chocolates feature strawberry flavor immersed into pink-colored white chocolate. The crispy malt puffs are made from faintly acidic and deeply sweet Tochiotome cultivar strawberries for an authentic taste.