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Vodka Mixes it up with a Twist of Flavor

Posted: June 26, 2007

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Looking to the future, Mintel expects that exotic fruit flavors, chocolate, espresso and a variety of different spices will continue to make an impression in cocktails, fusions and single flavor vodkas, while pomegranate and cranberry will continue to gain momentum within the market.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information regarding GNPD, visit www.gnpd.com or call Mintel International at 1-312-932-0600.