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Emerging Trends in Soft Drink Flavors

Contact Author Kelly Wolfram, Mintel
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This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.

There are so many options when it comes to soft drink flavors that it’s hard to decide which flavor. Luckily, soft drink flavor trends are quite clear. The latest trends emerging are unique fruity flavors and enticing citrus and herbal flavors that promise both refreshment and great taste. New fruity flavors range from twists on classic fruit flavors to exotic combinations. Latest citrus and herbal sodas have made an equally large impression in the market. Mintel Global New Products Database (GNPD) looks at the latest trends in soft drink flavors, noting some tantalizing new products.

Mouth-watering Bursts of Fruit

In Russia, Frustyle Black Currant Apple Melissa Flavored Ice Soft Drink is a new soft drink especially developed for the 2008 summer season. It is the first carbonated Frustyle drink that does not contain preservatives and contains a minimum of 13% juice.

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