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Sustainablity and Flavor Trends in Juices
Posted: July 18, 2008
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To compliment hot summer weather, many companies introduce fun, tropical juice flavors such as mango and guava. From Q1 to Q2 of this year, mango juice flavors enjoyed a 50% increase globally, while grapefruit incorporations jumped more than 250%, according to Mintel GNPD. Many of these beverages also boast sustainable practices to further distinguish their brands.
United Kingdom-based Innocent Drinks is a prime example of a company that produces sustainable products while also driving flavor innovation. Purchasing fruit from growers who adhere to ethical standards regarding care of the environment and their workers, Innocent also uses bottles made from 100% recycled materials. Beyond its environmental efforts, Innocent recently extended its natural smoothie line with the introduction of two seasonal varieties. Innocent Seasonal Smoothies are available in Lychees and Purple Passion Fruits for spring 2008. Also available in this range is a smoothie for summer, which is available in Mangoes, Coconuts and Lemongrass flavor.
For those who enjoy refreshing fruit juice with a twist, Mintel GNPD sees several new juice products with non-traditional ingredients. Vegetables, herbs and spices are just a few examples of ingenious new flavors being paired with traditional fruit juices.