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Sustainablity and Flavor Trends in Juices

Posted: July 18, 2008

As consumers look for new and better ways to help the planet, a multitude of companies are creating products to help eco-conscious shoppers be more “green.” Juice companies have been particularly innovative in sustainability efforts. Capitalizing on the use of natural fruit as a key juice ingredient, many beverage companies have jumped at the opportunity to make fruit-based beverages better for consumers and the planet. But still, they’ve continued experimenting with unique flavor innovations.

Superfruit Frenzy

Fruits such as blueberry, cranberry and pomegranate are increasingly in demand because of their high nutrient and antioxidant content. In many countries, these fruits are known as “superfruits.” Longer-established superfruits such as cranberry and blueberry remain popular in juices, while new superfruits such as pomegranate, goji and açai are gaining popularity. According to Mintel Global New Products Database (GNPD), pomegranate has been the most active of the superfruits in the juice sector, showing a 300% global increase from 2005 to 2007.

In the United States, Zola Superfruit Juices highlight a multitude of health benefits while also implementing sustainable practices and programs. This unique juice line includes an organic Açai + Blueberry flavor that is loaded with antioxidants, healthy omega fats, iron, calcium, vitamins and minerals. Also available are Açai Original and Açai + Pineapple varieties. Zola uses unfiltered pulp from hand-harvested, organic açai berries. The company also funds educational programs and a school and medical care for the Brazilian people who sustainably harvest the açai berries.

Also in the United States, Bossa Nova Superfruit Juices are available in unique flavors that incorporate both traditional fruits and superfruits. Combinations include Acerola with Mango, Acerola with Peach, Mangosteen with Passionfruit, Mangosteen with Dragonfruit and Goji Berry Tart Cherry.