Margaritas Extend Beyond Typical Flavors

Posted: July 7, 2008

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Margaritas have proven to be a successful medium for flavorful experimentation in Mexican cuisine and beyond. Consumers are becoming more curious and willing to try new and exotic flavors, while the staple ingredients of the classic margarita prove to be supreme accompaniments for cocktail ingenuity. Long after the summer months melt away, unique flavors and exciting experiments in margaritas are sure to persist.

Mintel Menu Insights tracks trends through data sourced from the 350 largest US chain restaurants and 150 independent restaurants. Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For more information, visit www.mintel.com or call 1-312-932-0600.