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Margaritas Extend Beyond Typical Flavors

Posted: July 7, 2008

In the sweltering summer months, many people indulge in icy beverages to keep them cool and help them unwind. The food service industry is jumping at the opportunity to serve up unique and indulgent summertime treats to suit any taste. One particular beverage that has seen much innovation is the margarita. Once found predominately in Mexican restaurants, the margarita is now being featured on a broad range of menus across all dining segments. Mintel Menu Insights has tracked more than 500 margaritas on the American menu in the first quarter of this year, with the most popular flavor infusions ranging from traditional to tropical fruits.

Popularity Contest

Fruit flavors compliment tequila and dominate the margarita sector, with strawberry, raspberry, mango and peach topping the list of most popular margarita flavors on the American menu. According to Mintel Menu Insights, these top flavors accounted for more than 30% of all margaritas on the menu in the first quarter of this year.

Casual eatery Red Robin makes its very own Mango Margarita, which mixes Cuervo Gold, Grand Marnier and mango for a refreshing summertime drink with tropical island appeal. Mango-flavored margaritas in particular are on the upswing, demonstrating an 18% increase from Q1 2007 to Q1 2008. For patrons seeking a more traditional summertime flavor, California Pizza Kitchen features its Strawberry Margarita with Cuervo Gold tequila, triple sec, fresh squeezed lime juice and strawberry puree.

Flavor Fiesta