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Strange Brew: Novel Flavorings for Beer

Posted: October 2, 2007

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In the United Kingdom, Atlantic Brewery has released Organic Ale Range. Atlantic Brewery now offers a range of organic ales comprising Blue, a rich dark ale which blends smokiness with a smooth chocolate and coffee palate; Red, a classic full-bodied Celtic ale with well rounded hops and a coppery hue; and Gold, a refreshing summer ale subtly spiced with ginger. All the ales in this line are non-filtered and suitable for vegans.

In an attempt to extend their brands’ appeal beyond just traditional beer drinkers, manufacturers will have to continue innovating products with creative new flavors and grounded health claims. These actions will likely attract more women, adventurous flavor seekers and health nuts to the beer market, potentially causing an increase in beer sales over time.

The Mintel Global New Products Database (GNPD) tracks new product launches, trends and innovations internationally. For additional information regarding GNPD, visit www.gnpd.com or call Mintel International at 1-312-932-0600.