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WPC Session Spotlight: "The Role of Packaging in the Sensory Experience of Products"

Posted: February 17, 2014

The 2014 World Perfumery Congress will take place June 10-12 in Deauville, France, and will focus on The Future of Fragrance.

Speaker and session details, in addition to exhibitor listings, are now available.

Registration for one-, two- and three-day passes is now open.

On June 10, Jeff Falk, editor in chief of GCI and Cosmetics & Toiletries, Allured Business Media, and Sandy Gregory, fragrance marketing director, MWV, will discuss "The Role of Packaging in the Sensory Experience of Products."

The session abstract notes:

"The look and feel of a product’s packaging—even down to the noise it makes—can impact perception of a brand. MWV research demonstrates that how a fragrance spray feels during application can actually enhance the consumer’s emotional connection to a product identity and help elevate their perception of a brand. The more positive the experience, the more likely the consumer is to choose the fragrance brand again."