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2007 Flavor and Trends Summary

Posted: August 21, 2007

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Trend Projections

1. Mintel

  • Two taste trend growth areas: North Africa spices and fruits; India fruits and spices. 
  • Two strong growth flavor areas: goji berry (wolfberry); acai berry.

2. Innova

Key emerging trends in the flavor market: 

  • Super ingredients—super fruits for antioxidant characteristics. 
  • Sustainability will replace organic: upper limit on what can be organic; focus will be on the sustainability of flavors, ingredients, etc., with respect to the environment. 
  • Appetite suppression: ability to eat, drink and not be hungry while losing weight. 
  • Exotic fruit and extracts become more obscure; consumers will seek out the really unknown products for their flavors and possible health benefits. 
  • Salt will become the new “demon”: sodium worries will replace concerns about sugar, fat, etc.