2007 Flavor and Trends Summary

Posted: August 21, 2007

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Trend Projections

1. Mintel

• Two taste trend growth areas: North Africa spices and fruits; India fruits and spices. 
• Two strong growth flavor areas: goji berry (wolfberry); acai berry.

2. Innova

Key emerging trends in the flavor market: 

• Super ingredients—super fruits for antioxidant characteristics. 
• Sustainability will replace organic: upper limit on what can be organic; focus will be on the sustainability of flavors, ingredients, etc., with respect to the environment. 
• Appetite suppression: ability to eat, drink and not be hungry while losing weight. 
• Exotic fruit and extracts become more obscure; consumers will seek out the really unknown products for their flavors and possible health benefits. 
• Salt will become the new “demon”: sodium worries will replace concerns about sugar, fat, etc.