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Symrise Hosts NY Ingredient Launch

By: Jeb Gleason-Allured, Editor
Posted: March 23, 2010
Sue Phillips, Dirk Braun and John Gamba

Sue Phillips (Scenterprises), Dirk Braun (Symrise) and John Gamba (Givaudan) at the launch party.

Symrise (Holzminden, Germany) recently hosted a launch party for its Ambrocenide molecule at New York’s Le Parker Meridian hotel. The event featured demos for attending perfumers in personal, fabric and home care, as well as fine fragrance. The woody-ambery aroma molecule, offered in 10% DPG and 10% TEC, dates back to Symrise precursor Dragoco. It features strong substantivity and can form powerful accords with musk, wood and amber materials.