FiFi Finalists and Winners

Posted: May 1, 2007

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Best Packaging – Men’s Popular Appeal (There are only three finalists)

• Antonio Antonio Banderas – Puig Beauty USA
• Driven – Derek Jeter – Avon Products, Inc.
• Re: Verb – Revelations Perfume & Cosmetics, Inc.

Best National Advertising Campaign – Print (Due to a three-way tie, there are seven finalists)

• Beautiful – Estée Lauder
• Burberry London for Men – P&G Prestige Products, Inc./Burberry Fragrances
• Burberry London for Women – P&G Prestige Products, Inc./Burberry Fragrances
• J’Adore – Dior Beauty
• Juicy Couture – Juicy Couture/Liz Claiborne Cosmetics
• Opium – Yves Saint Laurent
• Tom Ford Black Orchid – Tom Ford Beauty

Best National Advertising Campaign – TV

• Acqua de Giò – Giorgio Armani Beauty
• Armani Code for Women – Giorgio Armani Beauty
• Calvin Klein euphoria Men – Coty Prestige
• J’Adore – Dior Beauty
• Pure White Linen – Estée Lauder