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FiFi Finalists and Winners

Posted: May 1, 2007

page 5 of 5

Best Packaging – Men’s Popular Appeal (There are only three finalists)

  • Antonio Antonio Banderas – Puig Beauty USA
  • Driven – Derek Jeter – Avon Products, Inc.
  • Re: Verb – Revelations Perfume & Cosmetics, Inc.

Best National Advertising Campaign – Print (Due to a three-way tie, there are seven finalists)

  • Beautiful – Estée Lauder
  • Burberry London for Men – P&G Prestige Products, Inc./Burberry Fragrances
  • Burberry London for Women – P&G Prestige Products, Inc./Burberry Fragrances
  • J’Adore – Dior Beauty
  • Juicy Couture – Juicy Couture/Liz Claiborne Cosmetics
  • Opium – Yves Saint Laurent
  • Tom Ford Black Orchid – Tom Ford Beauty

Best National Advertising Campaign – TV

  • Acqua de Giò – Giorgio Armani Beauty
  • Armani Code for Women – Giorgio Armani Beauty
  • Calvin Klein euphoria Men – Coty Prestige
  • J’Adore – Dior Beauty
  • Pure White Linen – Estée Lauder