This is only an excerpt of the full article that appeared in P&F Magazine. The full content is not currently available online.
SFC 2009 Flavor Symposium registration.
See also: Process Flavors.
Consumers' desire for natural products—including foods and beverages touting natural flavors—grew 10% in 2008 alone, reaching $68 billion, according to Natural Foods Merchandiser’s Market Overview. Of the growth, the Natural Products Association said, “Consumers are demanding more natural, healthy lifestyle products wherever they shop, and retailers are responding by offering new products and more choices than ever before.” In response to this preference for “natural” claims, notes a 2009 Freedonia report (www.freedoniagroup.com), demand for natural materials such as essential oils and natural extracts will grow over the next few years.