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The Fragrance Foundation announced the winners of the 36th Annual FiFi Awards, which took place May 20, 2008, at the Park Avenue Armory in New York City. Celebrity presenters in attendance included Zac Posen, Salt-N-Pepa, Danity Kane, Alyson Hannigan, Cynthia Rowley and Bernadette Peters, among others, who honored the fragrance industry’s luminaries with FiFi Awards trophies.
The 2008 FiFi Awards winners include:
Fragrance of the Year–Women’s Luxe: Daisy Marc Jacobs, Coty Prestige
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Fragrance of the Year–Men’s Luxe: Dolce & Gabbana Light Blue Pour Homme, P&G Prestige Products, Inc.
Fragrance of the Year–Women’s Nouveau Niche: Prada Infusion d’Iris, Puig Beauty & Fashion Group
Fragrance of the Year–Men’s Nouveau Niche: Armani Privé Vetiver Babylone, Giorgio Armani Beauty
Fragrance of the Year–Women’s Private Label/Direct Sell: Christian Lacroix Rouge, Avon Products, Inc.
Fragrance of the Year–Men’s Private Label/Direct Sell: Derek Jeter Driven Black, Avon Products, Inc.
Fragrance of the Year–Women’s Popular Appeal: Intimately Beckham Women, Coty Inc.
Fragrance of the Year–Men’s Popular Appeal: Intimately Beckham Men, Coty Inc.
Fragrance Hall of Fame: Annick Goutal Eau d’Hadrien, Gary Farn, Ltd.
Editorial Excellence in Fragrance Coverage–Women’s Scent Feature: Allure
Editorial Excellence in Fragrance Coverage–Women’s Scent Bite: Marie Claire
Editorial Excellence in Fragrance Coverage–Men’s Feature (tie): BestLife; Elle
Technological Breakthrough of the Year: Certified Organic Preservation, The Estée Lauder Companies
Retailer of the Year: Bloomingdale’s
Bath & Body Line of the Year: Origins Organics, Origins Natural Resources
Interior Scent of the Year: Gump’s San Francisco Home Collection (Majestic Range, Treasured Range & Opulent Range), Latitudes International
Best Packaging–Women’s Prestige: Marc Jacobs Daisy, Coty Prestige
Best Packaging–Men’s Prestige: Attitude by Giorgio Armani, Giorgio Armani Parfums
Best Packaging–Women’s Popular Appeal: Christian Lacroix Rouge, Avon Products, Inc.
Best Packaging–Men’s Popular Appeal: Intimately Beckham Men, Coty Inc.
Best National Advertising Campaign-Print:Kelly Calèche, Hermès
Best National Advertising Campaign-TV: Coco Mademoiselle, Chanel
Hall of Fame Award: Vera Wang