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FMA Asks, “What Does a ‘Green Fragrance’ Mean?”

Posted: September 23, 2008

Where: Teaneck Marriott at Glenpointe, 100 Frank W. Burr Blvd., Teaneck, NJ 07666

When: October 15 (schedule available here)

Registration: Amy Reuter; tel: 1-202-293-5800

The term “green” has become so ubiquitous as to be essentially meaningless. In an age in which everyone from personal care companies to oil giants are employing the term, what does it mean to be green?

On October 15, the Fragrance Materials Association will explore this question in-depth. (Details below.) How does the green trend affect the fragrance industry? How are formulators responding? What are the consumer-product companies doing?