Perfumer & Flavorist

Research suggests that odors below the threshold of conscious detection can still shape perception, influence behavior and alter emotional responses.

The Invisible Influence: Why Subthreshold Odors Deserve More Attention

Seemingly innocuous components can elevate a product, but they have the potential to tarnish it too.

CO₂ Emission Reduction with BASF Aroma Ingredients

CO₂ Emission Reduction with BASF Aroma Ingredients

Explore how fragrance and flavor companies are approaching Scope 3 emissions, improving transparency, and implementing practical sustainability strategies without compromising performance.

Consumers' proactive approach to health is unlocking vast market opportunities, but it comes with a dramatic twist for product formulators. For decades, flavor was an uncompromisable king; however, today's health-conscious public is opening the door to distinct sensory trade-offs.

The Sweet Compromise: How the Longevity Boom Is Rewriting the Rules of Flavor Development

For decades, flavor was an uncompromisable king; however, today's health-conscious public is opening the door to distinct sensory trade-offs.

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The work identified molecular weight, size, shape and polarity as the dominant drivers separating weak from powerful odorants—findings that align with long-established mass-transport principles governing volatility, sorption and receptor access.

AI Takes on Odor Strength: New Study Maps the Molecular Drivers of Fragrance Impact

By combining capabilities in skin science, microbiome research and functional health ingredients, the division is designed to help customers create “inside-out” and holistic care solutions.

Inside-Out Care: Symrise Launches Division Linking Beauty, Wellness and Biotics

Elevating the Taste Experience with BioSymphony™

Elevating the Taste Experience with BioSymphony™

'By combining this know‑how with a high‑throughput in vitro screening platform, ChemoSensoryx and Mane can precisely evaluate how large libraries of compounds, whether raw or purified natural extracts or synthetic molecules, interact with each of these receptors,' says Fanny Lambert, biotechnology department director at Mane. 'This approach generates, for every compound tested, a comprehensive olfactogram: essentially a detailed olfactory, gustatory and trigeminal signature.'

Inside the Receptor Revolution Transforming Flavor and Fragrance

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients

Webinar: Understanding GRAS, Navigating the Future of Food Ingredients - Join us for an engaging webinar on GRAS (Generally Recognized As Safe), a critical framework for qualifying food ingredients in the USA.

BFI’s operations will remain in Chicago, and the existing team will continue supporting customers following the transaction.

FlavorSum Deepens Beverage Reach with Beverage Flavors International Acquisition

BFI’s operations will remain in Chicago, and the existing team will continue supporting customers following the transaction.

With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.

Givaudan Brings Perfumery to Roblox With Launch of Garden Makers

Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers.

The launch comes as major beverage brands experiment with cream soda, strawberries-and-cream, and ice cream-inspired flavor profiles, signaling broader momentum behind the trend.

Creamy Craze: I.T.S Unveils Natural Flavors for the Next Wave of Indulgent RTD Drinks

The collection aims to help brands capitalize on consumer demand for nostalgic and comforting flavor experiences.

The announcement coincides with the 60th anniversary of Estée Lauder’s Whitman manufacturing facility in the United Kingdom, which produces more than 90 million skin care and fragrance units annually.

Estée Lauder Deepens UK Manufacturing Footprint with Home Fragrance Expansion

The U.K. will become the primary manufacturing base for candles sold under brands including Jo Malone London, Tom Ford and Aerin worldwide.

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Ingredion Strikes Deal for Tate & Lyle, Creating Ingredient Solutions Powerhouse

By adding Tate & Lyle's expertise in fortification and sweetening to its existing portfolio, Ingredion is positioning itself as a more comprehensive partner for global food and beverage innovation.

More than 200 guests attended the White House event, while FCA's Capitol Hill activation, themed 'The Scent of Innovation,' attracted more than 350 lawmakers, staffers and industry representatives.

FCA Brings Fragrance Innovation to the White House in Landmark Policy Push

FCA used the event to advocate for science-based regulatory frameworks that can accelerate the commercialization of new fragrance technologies.

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New Ingredients for Formulation

New Sigma-Aldrich® brand aroma chemicals available for your formulations.

Givaudan’s Eurofragance Deal Signals a New Race for Regional Fragrance Power

Eurofragance will continue operating as an independent brand.

Hosted by the Fragrance Alliance Network and organized by museum scent consultants Liam R. Findlay (AromaPrime; pictured) and Sofia Collette Ehrich (The Olfactory Contractor), the event will feature six presentations and an expert panel examining how scent can enhance historical interpretation, deepen emotional engagement, and create more memorable visitor experiences.

Using Smells in Museums Event Highlights Growing Role of Scent in Cultural Storytelling

The program reflects growing interest in olfactory experiences across museums and heritage institutions.

The new Mumbai hub reflects the strategic importance of fragrance to Unilever's premiumization agenda.

As Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in India

The company is actively reshaping its portfolio and has outlined plans to separate its food and beverage businesses, positioning itself as a focused beauty and wellness player.

The American Society of Perfumers (ASP) will present its prestigious Lambert Service Award to Paula Kundu at the World Perfumery Congress 2026, recognizing her leadership, volunteerism, and long-standing contributions to the global fragrance community.

ASP to Honor Paula Kundu with 2026 Lambert Service Award at World Perfumery Congress

The award celebrates individuals whose service has significantly advanced both ASP and the broader perfumery profession.