Perfumer & Flavorist+ is pleased to announce the addition of fragrance curator Mark Knitowski to the Advisory Board.
Knitowski has been quite active already on the P&F+ site giving insight into various segments in the fragrance industry including speaking at the World Perfumery Congress 2022 in Miami, joining the Two Sense Podcast to discuss consumers' perspectives on synthetic ingredients in fragrance, fragrance marketing and understanding consumer perception, perfumers weigh in on their thoughts about the evolution of artificial intelligence and curator’s PoV on fragrance development.
The fragrance curator will be joining the World Perfumery Congress 2024 lineup to moderate the panel "Brands Aligning Customer Olfactive Connection to Industry White Space." The discussion will include:
- How brands are connecting with the consumer
- How are brands getting insight into what the consumer wants olfactively
- Navigating current trends to fit into what your customers need and want.
- What's the customer connection and the competitive white space
On behalf of presenters American Society of Perfumers, and produced by Allured Business Media, we are proud to announce that the World Perfumery Congress (WPC) is heading to Geneva, Switzerland, June 27-29, 2024, at Palexpo.
Early bird rates are now available for the three-day conference for $1,250, rates varying depending on the professional category. Attendees can also snag tickets for 1 day expo hall only. More details can be found on the registration page.
![[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.](https://img.perfumerflavorist.com/files/base/allured/all/image/2024/04/AdobeStock_567491029.6627d20446277.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
