Goldfish Unveils Old Bay Flavor

Goldfish and Campbell Soup have launched Goldfish crackers made with Old Bay seasoning.
Goldfish and Campbell Soup have launched Goldfish crackers made with Old Bay seasoning.

McCormick & Co. and Campbell Soup have collaborated on a flavor of Goldfish crackers made with Old Bay seasoning.

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The limited-edition flavor includes Old Bay’s blend of 18 herbs and spices, including black pepper, paprika, celery salt and red pepper. Campbell and McCormick have previously collaborated on Goldfish crackers flavored with Frank's RedHot.

The limited-edition Old Bay Goldfish crackers are currently sold out on McCormick’s website, but the company claims the flavor will be released to retailers nationwide.

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