👃The countdown for the return of the World Perfumery Congress (WPC) is on! On behalf of presenters American Society of Perfumers, and produced by Allured Business Media, we are proud to announce that WPC is heading to Geneva, Switzerland, on June 24-27, 2024, at Palexpo. 👉🏽 Register now to set your fragrance innovation agenda; 1-day passes are available, as are group rates.
💵DISCOUNT CODE: THYMESUP
It has been two years since the last World Perfumery Congress (WPC), where the key topics of conversation were how sustainability efforts and regulatory updates were influencing the perfumer's palette. This year's installment, set for June 24-27 in Geneva, Switzerland at the Palexpo will have a program stacked with the latest trends, concerns, advancements and obstacles the fragrance industry faces. Don't wait until 2026 to experience this event!
>>There's still time to register!<<
Presented by the American Society of Perfumers and produced by Allured Business Media; this year’s installment is set to explore the future of scent with unique insights from fragrance creators and experts while hosting an exhibition of the latest fragrance ingredient launches and technologies.
You won't want to miss perfumers, CEOs, R&D specialists and more industry insiders taking the WPC stage! You can still register for the full conference or a one-day expo hall-only pass depending on your schedule. Visit www.worldperfumerycongress.com to view the registration rates. Full registration gives you access to the Opening Cocktail Reception sponsored by Moellhausen, June 24, 6 p.m.-8 p.m. at the Palexpo. Registration also includes an invitation to join us as we celebrate a successful week at the closing reception on Thursday, June 27, 7 p.m.-11 p.m. at Bâtiment des Forces Motrices.
Full registration gives you access to the Opening Cocktail Reception sponsored by Moellhausen, June 24, 6 p.m.-8 p.m. at the Palexpo.Peter Wynn Thompson
Take a look at the WPC programming for the conference stage below! To view session descriptions and speaker bios, visit www.worldperfumerycongress.com.
June 25
"Which Claims are Winning in Fragrances" with Aishwarya Rajpara, senior research analyst at Euromonitor.
"The Making of American Legends" with Michael Edwards, fragrance taxonomist, historian and author at Fragrances of the World.
"The Real Time Data That Made Pura a Unicorn" with Bruno Lima, co-founder and CEO alongside Mara Dumski, chief fragrance experience officer at Pura.
"How Disruptive Innovation Elevates the Art and Science of Perfumery" with Joanna Clarke, R&D vice president alongside Rafael Trujillo, R&D vice president and master perfumer.
"How Iconic Brands are Evolving to Meet Consumer Tastes" with Jean Madar, chairman of the Board, CEO and co-founder at Inter Parfums Inc.
"The Perfumer's Take on Artificial Intelligence" panel featuring Linda Song (senior perfumer, Givaudan), Pierre Guéros (senior perfumer, Symrise) and Simon Van Cauwenberge (project manager, FoodPairing AI). Moderated by James Krivda (senior perfumer, Robertet).
"Green Fragrance Technology: From Ingredient to Finished Product" panel featuring Barbara Belvisi (founder and CEO at Interstellar Lab), Cordula Mock-Knoblauch, Ph.D. (head of Sustainability Accelerator Aroma Ingredients at BASF SE), Joshua Britton (founder and CEO at Debut), Sylvain Antoniotti, Ph.D. (research director at CNRS and Vice President at Université Côte d'Azur). Moderated by Danielle Buchmann (founder at daniellebuchmann.com).
In 2022, P&G's Phil Porter took the stage. This year his colleagues Joanna Clarke and Rafael Trujillo will talk, "How Disruptive Innovation Elevates the Art and Science of Perfumery."Peter Wynn Thompson
June 26
"Diversity in The Integrated World of Perfumery" with Soraia da Costa Silva, senior perfumer, dsm-firmenich.
"Innovation in Fragrance Creation: Partnership and New Technology at the Heart of New Ingredient Discovery" with Francois-Raphael Balestra,master perfumer & New Ingredients Discovery alongside Sarah Reisinger, Ph.D., chief Science & Research officer at dsm-firmenich.
"Understanding & Capitalizing on Gen Z’s New Olfactive Codes" with Arnaud Guggenbuhl Global head of Marketing, Insights & Image Fine Fragrance alongside Nisrine Grillié Fine Fragrances perfumer at Givaudan.
"Capturing Real Time Emotions Induced by a Fragrance" with Franck Molina, Ph.D., director at Sys2diag CNRS/ALCEN alongside Jérôme Di Marino Perfumer at Mane.
"Naturals: What Does it Take to Source Sustainably?" panel featuring Elisa Aragon (co-founder at Nelixia), Filip Lissicharov (CEO and owner at Enio Bonchev Production Ltd.) and Raja Palaniswamy (director at Jasmine C.E. Pvt. Ltd.). Moderated by Dominique Roques (president at Balsam Consulting).
"Driving the Future of Responsible Fragrance Stewardship" with Cynthia Reichard executive vice president at Arylessence, Inc., Farah K. Ahmed, president and CEO at Fragrance Creators Association and Sumit Bhasin, SVP of Global Fragrance Innovation, Product Development & R&D at Estee Lauder Companies.
"Rescuing the Rare: Pairing Genuine Plant Conservation with New Responsible Ingredient Creation" featuring Mathilde Bijaoui (senior perfumer Fine Fragrance at V Mane fils), Vanessa Handley, Ph.D. (director of Conservation Science at The Red List Project) and Victor Mane (director of Creation, Fine Fragrance Ingredients at V. Mane fils). Moderated by Sophia Gillio (director of Latin American Strategic Business Development at Mane).
Mark Knitowski, president at MAK E2E Beauty Consulting, returns to the WPC stage to discuss "Consumer Inclusion: How Broadening Your Fragrance Formats Can Expand Your Reach."Peter Wynn Thompson
June 27
"Documenting History Through Scents" with Bernardo Fleming, Trends and Foresights director – La Fabrica curator at IFF and Cecilia Bembibre, lecturer of Sustainable Heritage at UCL Institute for Sustainable Heritage/ Representative of Odeuropa.
"Smell & Diversity: Olfactory Loss in Aging Differences & Opportunities in Market Innovation" with Monique Alves Frazon Cantú, R&D senior scientist alongside Natália Queiroz Rezende, R&D specialist at Grupo Boticário.
"Perfumers and Research: 150 Years of Vanillin" with Alienor Massenet, VP senior perfumer and a TBA R&D counterpart at Symrise.
"Consumer Inclusion: How Broadening Your Fragrance Formats Can Expand Your Reach" with Mark Knitowski, president at MAK E2E Beauty Consulting.
"The Development and Improvement of the Digital Scent Players" with Dong-Fang Chen, Ph.D., chief scientist at Hangzhou ScentRealm Technology Co., Ltd.
"Nose to Nose" featuring two TBA perfumers taking the stage for a fireside chat discussing their fragrance journey, what inspires them and how to stay innovative.
"FragranceTok: How Social Media is Changing the Fragrance Game" with Mallory Huron, senior strategist for Beauty & Wellness at Fashion Snoops.
Don't forget about the expo hall! We've carved out time in the program for attendees to explore the floor.Peter Wynn Thompson
Stay Connected
Be sure to download the WPC Mobile App, which will give you access to the expo hall floor plan and the conference schedule—flying solo? Utilize the app to network with fellow attendees, speakers and exhibitors.
