https://www.perfumerflavorist.com/flavor/beverage/news/22969737/custom-flavors-opens-east-coast-manufacturing-hub-expanding-us-flavor-production-capacityPerfumer & Flavoristen2026-06-29T15:46:35.000ZCustom Flavors Opens East Coast Manufacturing Hub, Expanding US Flavor Production Capacityhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/building-aerial.GVykZJ55TI.jpg?auto=format%252Ccompress&q=70The new site is capable of producing approximately 47,000 gallons (400,000 pounds) of liquid flavors per day, supported by multiple mixing technologies including propeller, dispersion and high-shear systems.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/walkthrough-video.X4ZzDBnA70.jpg?auto=format%252Ccompress&q=70"We like to collaborate on site with our customers, and not everyone can get down to Southern California on a recurring basis," says Wendling. "But with the Charlotte airport being one of the major hubs for American Airlines, you can get there direct from nearly every major regional airport. So everyone on the entire Eastern seaboard and Midwest can now come on site and collaborate with us."https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/event-4.Yxis3XNXA5.jpg?auto=format%252Ccompress&q=70Wendling (third from left) concludes, "You can have a lot of emails going back and forth or prototypes going back and forth; getting on site and tasting together [is critical] because taste and flavor is so subjective ... You have to collaborate on site together, and that's the main focus of our build-out."https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/media-panel.XVVOsx2ZUh.jpg?auto=format%252Ccompress&q=70"We knew we just wanted to be able to have all the best-in-class possibilities that we offer in California to all of our customers on the East Coast," says Alex Wendling, CEO at Custom Flavors (at left). "So by knowing the product mix that we were going to be making out of that facility from day one really helps steer our engineering and process improvements."https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/grand-opening-ribbon-cut.DX1fr0chDX.jpg?auto=format%252Ccompress&q=70The new facility dramatically expands the company's geographic footprint, allowing more than 85% of the U.S. population to be reached within two business days.