https://www.perfumerflavorist.com/news/fragrance/news/22975187/paris-gets-a-rooftop-garden-built-around-perfumePerfumer & Flavoristen2026-09-24T20:30:11.000ZParis Gets a Rooftop Garden Built Around Perfumehttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/09/laserre-fleurnissage-pdv-26-viparis-3478-web.Xfx4GHptu8.jpg?auto=format%252Ccompress&q=70The project brings together 88 botanical species organized across six olfactive families: aromatic; spicy and woody; floral; hesperidic; fruity; and white flowers.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/09/arnaud-burlinvirginie-gervason-olivier-quiquempois.NzEagavRvQ.jpg?auto=format%252Ccompress&q=70From left: Arnaud Burlin, CEO of Viparis; Virginie Gervason, founder and CEO of Resperfuma; and Olivier Quiquempois.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/09/ljp-resperfuma-1.XQa88Gh3KA.jpg?auto=format%252Ccompress&q=70The project also creates a physical connection between Paris and Grasse, whose perfume-related savoir-faire has been recognized on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity since 2018.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/09/laserre-fleurnissage-pdv-26-viparis-3403-web.Cg82Lwuzx6.jpg?auto=format%252Ccompress&q=70The garden's opening was marked by guided tours and raw-material and fragrance workshops led by Robertet and Fragonard, giving visitors an opportunity to connect plants with the ingredients and fragrances derived from them.https://www.perfumerflavorist.com/flavor/trends/news/22975125/global-ff-market-heads-toward-55-billion-by-2030Perfumer & Flavoristen2026-09-24T13:43:36.000ZGlobal F&F Market Heads Toward $55 Billion by 2030https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/09/pexels-thisisjooh-39070285.sbP8dIaYTZ.jpg?auto=format%252Ccompress&q=70Fine fragrance posted the strongest growth at 5.2%, driven in part by rising prices and continued consumer interest in premium and niche scents.https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22975055/puma-enters-fragrance-with-interparfumsPerfumer & Flavoristen2026-09-23T13:26:19.000ZPuma Enters Fragrance With Interparfumshttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/09/adobestock-326641117-editorial-use-only-1.DdTPyN2vp7.jpg?auto=format%252Ccompress&q=70The license runs through December 31, 2037, giving Interparfums a long-term runway to build out the Puma fragrance business across global markets.