https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22971651/ai-meets-gourmand-fragrance-at-sephora-marbella-with-iromascents-personalized-scent-discovery-experiencePerfumer & Flavoristen2026-07-31T17:53:01.000ZAI Meets Gourmand Fragrance at Sephora Marbella With iRomaScents' Personalized Scent Discovery Experiencehttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/411c91fa-1aaf-4ca2-9ad2-b449100a4a93.KL9choP6S3.jpg?auto=format%252Ccompress&q=70As retailers increasingly look to combine personalization with measurable commercial performance, the Sephora Marbella activation serves as a real-world demonstration of how AI-powered scent matching can reshape the fragrance shopping experience while introducing consumers to new launches and best-selling scents.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/fc4c43d8-0d57-49eb-a1f0-2204dc22bd11.XApCvxl1S8.jpg?auto=format%252Ccompress&q=70Running from July 27 through August 17, 2026, the limited-time activation invites shoppers to discover their ideal fragrance through iRomaScents' intelligent retail platform.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/c6a4d1d0-b857-4b7b-966d-29e613671406.7sLlxHeyng.jpg?auto=format%252Ccompress&q=70According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute. The company says the platform has demonstrated conversion rates of more than 90%, compared with the typical 5% to 10% conversion rates associated with conventional fragrance retail.https://www.perfumerflavorist.com/news/flavor/news/22971642/wffc-and-dsmfirmenich-partner-on-webinar-exploring-the-power-of-mentors-and-sponsorsPerfumer & Flavoristen2026-07-31T16:07:34.000ZWFFC and dsm-firmenich Partner on Webinar Exploring the Power of Mentors and Sponsorshttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/alison-freedman-headshot.bheMdDfifM.jpg?auto=format%252Ccompress&q=70The interactive session will feature Alison Freedman, senior flavorist and creation lead at dsm-firmenich.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/lauren-wittenberg-head-shot-20262.hfburyy5jy.jpg?auto=format%252Ccompress&q=70The interactive session will feature Lauren Wittenberg, head of mass channel and Canada at dsm-firmenich.