<?xml version="1.0" encoding="utf-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-news/0.9 http://www.google.com/schemas/sitemap-news/0.9/sitemap-news.xsd"><url><loc>https://www.perfumerflavorist.com/news/fragrance/news/22971422/aarav-accelerates-global-growth-with-new-fragrance-creative-center-and-ingredient-business-leadership</loc><news:news><news:publication><news:name>Perfumer & Flavorist</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-29T13:13:52.000Z</news:publication_date><news:title>Aarav Accelerates Global Growth with New Fragrance Creative Center and Ingredient Business Leadership</news:title></news:news><image:image><image:loc>https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/yatin-sheth-appoinment.Y46PDgRYYg.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>The launch builds on a series of strategic investments by the company, including the June appointment of Yatin Sheth to lead Aarav&amp;apos;s ingredient business.</image:caption></image:image><image:image><image:loc>https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/aarav-atelier.ANrrqp73EX.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>The Aarav Atelier brings together perfumers, evaluators and customers to develop fragrance solutions that reflect evolving consumer preferences and regional market trends.</image:caption></image:image></url><url><loc>https://www.perfumerflavorist.com/news/fragrance/news/22971421/avilan-avilan-expands-madrid-team-with-business-development-and-communications-hire</loc><news:news><news:publication><news:name>Perfumer & Flavorist</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-29T12:59:26.000Z</news:publication_date><news:title>Avilan Expands Madrid Team with Business Development and Communications Hire</news:title></news:news><image:image><image:loc>https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/img-0616-1.ZEI8YYlzBH.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>“I’m excited to join Avilan at such an important stage of its growth,” said Mesejo. “I look forward to contributing new ideas, helping share the Avilan story, and supporting the team as we continue creating meaningful connections between origin and market.”</image:caption></image:image></url></urlset>