https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22976607/bath-body-works-drops-platform-turns-fragrance-into-a-fastmoving-experimentPerfumer & Flavoristen2026-10-16T15:31:09.000ZBath & Body Works’ Drops Platform Turns Fragrance Into a Fast-Moving Experimenthttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/10/screenshot-2026-10-16-100305.13MJwHq3Zw.png?auto=format%252Ccompress&q=70The retailer’s new Drops platform serves as a dedicated destination for experimental fragrances and other product launches. Its centerpiece is Hype Lab, an initiative designed to translate social and cultural trends into fragrances on an accelerated development timeline. The approach offers Bath & Body Works a way to test consumer appetite for emerging scent ideas before deciding which concepts warrant broader investment.https://www.perfumerflavorist.com/news/flavor/news/22976540/de-monchy-aromatics-taps-barney-wells-to-lead-technical-functionPerfumer & Flavoristen2026-10-15T15:41:06.000ZDe Monchy Aromatics Taps Barney Wells to Lead Technical Functionhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/10/barney-wells.3ve5F19FTc.jpg?auto=format%252Ccompress&q=70Wells brings experience spanning flavor creation, analytical perfumery, quality control and product development.https://www.perfumerflavorist.com/flavor/trends/news/22976518/mintels-2027-predictions-put-fragrance-and-flavor-to-work-beyond-sensory-appealPerfumer & Flavoristen2026-10-15T14:12:19.000ZMintel’s 2027 Predictions Put Fragrance and Flavor to Work Beyond Sensory Appealhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/10/pexels-ivan-s-7162262.Auackhwvt1.jpg?auto=format%252Ccompress&q=70Fragrance and flavor developers could find opportunities in evening beverages, wind-down routines, personal care and home fragrance, designing complementary sensory profiles around a shared occasion or desired experience.https://www.perfumerflavorist.com/fragrance/home-care/news/22976511/iberchem-combines-fragrance-blooming-and-neuroscience-in-nubirawavePerfumer & Flavoristen2026-10-15T13:34:55.000ZIberchem Combines Fragrance Blooming and Neuroscience in Nubirawavehttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/10/pexels-karola-g-5241036.tDPcDFDPxF.jpg?auto=format%252Ccompress&q=70The platform is tailored to rinse-off applications in personal care and home care, including body washes, shampoos and dishwashing liquids. In these products, the combination of water, friction, heat and humidity during use creates conditions that activate the technology's blooming diffusion mechanism.https://www.perfumerflavorist.com/flavor/ingredients/news/22976497/vibrant-ingredients-taps-marie-wright-to-lead-science-and-innovationPerfumer & Flavoristen2026-10-14T21:52:45.000ZVibrant Ingredients Taps Marie Wright to Lead Science and Innovationhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/10/marie-wright.DURzG7YE2i.png?auto=format%252Ccompress&q=70“I’m excited by the breadth of expertise Vibrant has built and the opportunity to bring that knowledge together,” said Wright. “I’m naturally curious and love working with people to understand the why and how behind a challenge. My focus will be on connecting our teams, sharing expertise and creating an environment where we can develop creative, practical solutions that help our customers succeed.”