https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22971651/ai-meets-gourmand-fragrance-at-sephora-marbella-with-iromascents-personalized-scent-discovery-experiencePerfumer & Flavoristen2026-07-31T17:53:01.000ZAI Meets Gourmand Fragrance at Sephora Marbella With iRomaScents' Personalized Scent Discovery Experiencehttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/411c91fa-1aaf-4ca2-9ad2-b449100a4a93.KL9choP6S3.jpg?auto=format%252Ccompress&q=70As retailers increasingly look to combine personalization with measurable commercial performance, the Sephora Marbella activation serves as a real-world demonstration of how AI-powered scent matching can reshape the fragrance shopping experience while introducing consumers to new launches and best-selling scents.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/fc4c43d8-0d57-49eb-a1f0-2204dc22bd11.XApCvxl1S8.jpg?auto=format%252Ccompress&q=70Running from July 27 through August 17, 2026, the limited-time activation invites shoppers to discover their ideal fragrance through iRomaScents' intelligent retail platform.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/c6a4d1d0-b857-4b7b-966d-29e613671406.7sLlxHeyng.jpg?auto=format%252Ccompress&q=70According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute. The company says the platform has demonstrated conversion rates of more than 90%, compared with the typical 5% to 10% conversion rates associated with conventional fragrance retail.https://www.perfumerflavorist.com/news/flavor/news/22971642/wffc-and-dsmfirmenich-partner-on-webinar-exploring-the-power-of-mentors-and-sponsorsPerfumer & Flavoristen2026-07-31T16:07:34.000ZWFFC and dsm-firmenich Partner on Webinar Exploring the Power of Mentors and Sponsorshttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/alison-freedman-headshot.bheMdDfifM.jpg?auto=format%252Ccompress&q=70The interactive session will feature Alison Freedman, senior flavorist and creation lead at dsm-firmenich.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/lauren-wittenberg-head-shot-20262.hfburyy5jy.jpg?auto=format%252Ccompress&q=70The interactive session will feature Lauren Wittenberg, head of mass channel and Canada at dsm-firmenich.https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22971616/snif-expands-ulta-beauty-partnership-with-nationwide-rollout-of-notewrks-mens-fragrance-linePerfumer & Flavoristen2026-07-31T13:10:12.000ZSnif Expands Ulta Beauty Partnership With Nationwide Rollout of Notewrks Men's Fragrance Linehttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/notewrks26-doubletake-0605.F3uR57cH08.jpg?auto=format%252Ccompress&q=70Snif positions the fragrance as capturing "sun-warmed fruit blossoms, sesame milk accord and woody musks" in a composition that draws attention before lingering close to the skin.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/26-05-27-snif-notewrks9292.dfDr1kH8q2.jpg?auto=format%252Ccompress&q=70Created by Ugo Charron of Mane, Double Take opens with apricot and orange blossom before unfolding into a distinctive Sesame Milk Accord.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/26-05-27-snif-notewrks9232.4Knv2WIOmE.jpg?auto=format%252Ccompress&q=70https://www.perfumerflavorist.com/flavor/ingredients/news/22971525/kalsec-inc-kalsec-names-greg-shewchuk-chief-commercial-officer-to-drive-global-growthPerfumer & Flavoristen2026-07-30T14:16:24.000ZKalsec Names Greg Shewchuk Chief Commercial Officer to Drive Global Growthhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/49c786d7c847b264f1ac2c50d55d424c.854mOlBYZZ.webp?auto=format%252Ccompress&q=70Bringing more than three decades of global leadership experience in the food, beverage and health sectors, Shewchuk will oversee Kalsec's global commercial strategy, customer experience and growth initiatives across the Americas, EMEA and APAC.