https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22975448/iff-takes-waterbased-fragrance-to-higher-concentrations-with-aquascentPerfumer & Flavoristen2026-09-30T13:39:20.000ZIFF Takes Water-Based Fragrance to Higher Concentrations With AquaScenthttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/09/aquascent-september-2026.TxjQCbnzfR.jpg?auto=format%252Ccompress&q=70IFF is positioning the technology against a growing consumer and brand interest in water-based perfume. The company reports that worldwide Google searches for “water-based perfumes” rose 18% year-to-date, while related TikTok content has generated more than 15 million views.