https://www.perfumerflavorist.com/news/fragrance/news/22968309/givaudans-eurofragance-deal-signals-a-new-race-for-regional-fragrance-powerPerfumer & Flavoristen2026-06-05T14:10:32.000ZGivaudan’s Eurofragance Deal Signals a New Race for Regional Fragrance Powerhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/unnamed-3.8vGKmaHQH6.jpg?auto=format%252Ccompress&q=70Eurofragance will continue operating as an independent brand.https://www.perfumerflavorist.com/events/event-coverage/news/22968268/using-smells-in-museums-event-highlights-growing-role-of-scent-in-cultural-storytellingPerfumer & Flavoristen2026-06-04T20:34:52.000ZUsing Smells in Museums Event Highlights Growing Role of Scent in Cultural Storytellinghttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/co-organiser-liam-r-findlay.p86ewrz1LO.jpg?auto=format%252Ccompress&q=70Hosted by the Fragrance Alliance Network and organized by museum scent consultants Liam R. Findlay (AromaPrime; pictured) and Sofia Collette Ehrich (The Olfactory Contractor), the event will feature six presentations and an expert panel examining how scent can enhance historical interpretation, deepen emotional engagement, and create more memorable visitor experiences.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/co-organiser-sofia-collette-ehrich.yUWDZFOjSX.jpg?auto=format%252Ccompress&q=70The event forms part of the broader International Themed Smell Day program, a global initiative celebrating the use of scent in storytelling, education, and immersive experiences.https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22968207/as-beauty-becomes-the-focus-unilever-invests-in-aipowered-fragrance-innovation-in-indiaPerfumer & Flavoristen2026-06-04T13:55:01.000ZAs Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in Indiahttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/adobestock-121425935.ngGGspYPPt.jpg?auto=format%252Ccompress&q=70The new Mumbai hub reflects the strategic importance of fragrance to Unilever's premiumization agenda.