https://www.perfumerflavorist.com/fragrance/ingredients/news/22969933/dsmfirmenich-dsmfirmenich-uses-global-art-platform-to-reframe-floral-perfumery-and-spotlight-nextgeneration-ingredientsPerfumer & Flavoristen2026-07-06T14:15:36.000Zdsm-firmenich Uses Global Art Platform to Reframe Floral Perfumery and Spotlight Next-Generation Ingredientshttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/flowers-are-watching-us-key-visual.tQwvLX8X11.jpg?auto=format%252Ccompress&q=70The activation also serves as a showcase for dsm-firmenich's expanding technology platform. Building on more than a century of floral innovation—from early breakthroughs such as Iralia, Wardia and Hedione—the company highlights how modern technologies including Firgood extraction, NaturePrint capture and the new captive ingredient Heliobliss are enabling perfumers to create more nuanced, sustainable and expressive floral signatures.https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22969930/dsmfirmenich-dsmfirmenich-elevates-marie-salamagne-and-frank-voelkl-to-master-perfumers-in-rare-fine-fragrance-honorPerfumer & Flavoristen2026-07-06T13:48:00.000Zdsm-firmenich Elevates Marie Salamagne and Frank Voelkl to Master Perfumers in Rare Fine Fragrance Honorhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/marie-salamagne-dsm-firmenich-copyright-julien-lienard.Qs6hvBxI5e.jpg?auto=format%252Ccompress&q=70A Paris native, Salamagne's path to perfumery began unconventionally. Raised in a family of physicians, she initially pursued medical studies before shifting to chemistry, ultimately discovering her vocation at ISIPCA.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/frank-voelkl-dsm-firmenich-copyright-julien-lienard.gUyAjN61h3.jpg?auto=format%252Ccompress&q=70Voelkl brings a distinctly international perspective to the master perfumer ranks.