https://www.perfumerflavorist.com/fragrance/home-care/news/22970007/iff-iffs-lightactivated-sensora-signals-next-frontier-in-longlasting-fragrance-performancePerfumer & Flavoristen2026-07-07T12:28:03.000ZIFF's Light-Activated Sensora Signals Next Frontier in Long-Lasting Fragrance Performancehttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/sensora-image.eec5xPYZNk.jpg?auto=format%252Ccompress&q=70IFF is debuting the technology in fabric care with Floral Fusion, the first Sensora fragrance designed specifically for liquid laundry detergents. Part of the company's fragrance experience enhancer portfolio, Floral Fusion releases refined floral notes on dry fabrics after washing, enriching the fragrance beyond its original scent signature.https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22970008/givaudan-givaudan-accelerates-focus-on-alcoholfree-fine-fragrance-with-strategic-microcaps-partnershipPerfumer & Flavoristen2026-07-07T12:26:14.000ZGivaudan Accelerates Focus on Alcohol-Free Fine Fragrance with Strategic Microcaps Partnershiphttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/givaudan-zurich-hq-print-resolution-115-of-127.p6xNrx7MHK.jpg?auto=format%252Ccompress&q=70While encapsulation has long been associated with fabric care and controlled scent release, the partnership signals a growing shift toward applying the technology to prestige fragrance formats, where performance, sensory experience and formulation flexibility are becoming increasingly important differentiators.https://www.perfumerflavorist.com/flavor/ingredients/news/22969962/penta-manufacturing-co-from-supplier-to-strategic-partner-inside-pentas-growth-playbook-with-greg-robertson-and-mike-sizePerfumer & Flavoristen2026-07-06T17:04:34.000ZFrom Supplier to Strategic Partner: Inside Penta’s Growth Playbook with Greg Robertson and Mike Sizehttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/mike-size-headshot2.29MOe91ufT.jpg?auto=format%252Ccompress&q=70CEO Mike Size is expanding the company’s supplier alliance strategy to accelerate innovation, shorten lead times and bring next-generation ingredients to market faster.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/img-0023.yJygdkbhWh.jpg?auto=format%252Ccompress&q=70Following the appointment of flavor and fragrance veteran Greg Robertson as president, Penta is doubling down on customer engagement, regulatory strength and technology-enabled supply chain agility.https://www.perfumerflavorist.com/news/fragrance/news/22969928/world-perfumery-congress-debuts-signature-scent-during-from-screen-to-scent-panelPerfumer & Flavoristen2026-07-06T16:36:18.000ZWorld Perfumery Congress Debuts Signature Scent During 'From Screen to Scent' Panelhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/wpc-wednesday-215-websize.yn1e5cIAyf.jpg?auto=format%252Ccompress&q=70During a panel discussion, Caroline Fabrigas (center), CEO of Scent Marketing Inc., discussed the development of the World Perfumery Congress-inspired fragrance and how scent can be used to create memorable, emotionally resonant brand experiences.https://www.perfumerflavorist.com/fragrance/ingredients/news/22969933/dsmfirmenich-dsmfirmenich-uses-global-art-platform-to-reframe-floral-perfumery-and-spotlight-nextgeneration-ingredientsPerfumer & Flavoristen2026-07-06T14:15:36.000Zdsm-firmenich Uses Global Art Platform to Reframe Floral Perfumery and Spotlight Next-Generation Ingredientshttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/flowers-are-watching-us-key-visual.tQwvLX8X11.jpg?auto=format%252Ccompress&q=70The activation also serves as a showcase for dsm-firmenich's expanding technology platform. Building on more than a century of floral innovation—from early breakthroughs such as Iralia, Wardia and Hedione—the company highlights how modern technologies including Firgood extraction, NaturePrint capture and the new captive ingredient Heliobliss are enabling perfumers to create more nuanced, sustainable and expressive floral signatures.https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22969930/dsmfirmenich-dsmfirmenich-elevates-marie-salamagne-and-frank-voelkl-to-master-perfumers-in-rare-fine-fragrance-honorPerfumer & Flavoristen2026-07-06T13:48:00.000Zdsm-firmenich Elevates Marie Salamagne and Frank Voelkl to Master Perfumers in Rare Fine Fragrance Honorhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/marie-salamagne-dsm-firmenich-copyright-julien-lienard.Qs6hvBxI5e.jpg?auto=format%252Ccompress&q=70A Paris native, Salamagne's path to perfumery began unconventionally. Raised in a family of physicians, she initially pursued medical studies before shifting to chemistry, ultimately discovering her vocation at ISIPCA.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/frank-voelkl-dsm-firmenich-copyright-julien-lienard.gUyAjN61h3.jpg?auto=format%252Ccompress&q=70Voelkl brings a distinctly international perspective to the master perfumer ranks.