<?xml version="1.0" encoding="utf-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-news/0.9 http://www.google.com/schemas/sitemap-news/0.9/sitemap-news.xsd"><url><loc>https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22970507/valentino-beauty-unveils-vendetta-first-prestige-fragrance-franchise-in-six-years</loc><news:news><news:publication><news:name>Perfumer & Flavorist</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-14T14:00:35.000Z</news:publication_date><news:title>Valentino Beauty Unveils Vendetta, First Prestige Fragrance Franchise in Six Years</news:title></news:news><image:image><image:loc>https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/valentino-beauty-vendetta.4VE8D4hH8I.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>IFF master perfumer &amp;lt;a href=&amp;quot;https://www.perfumerflavorist.com/search?searchQuery=dominique+ropion&amp;quot;&amp;gt;Dominique Ropion&amp;lt;/a&amp;gt;, working with perfumer &amp;lt;a href=&amp;quot;https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22969847/studio-rose-fragrance-scent-wardrobe-for-every-moment&amp;quot;&amp;gt;Andrew Everett&amp;lt;/a&amp;gt;, created Vendetta Donna, while &amp;lt;a href=&amp;quot;https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22969930/dsmfirmenich-dsmfirmenich-elevates-marie-salamagne-and-frank-voelkl-to-master-perfumers-in-rare-fine-fragrance-honor&amp;quot;&amp;gt;dsm-firmenich master perfumer Marie Salamagne&amp;lt;/a&amp;gt; composed Vendetta Uomo.</image:caption></image:image><image:image><image:loc>https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/valentino-beauty-key-visual.G9Xvuaal2j.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>The launch marks Valentino Beauty&amp;apos;s first major prestige fragrance franchise since 2020 and pays tribute to the original Vendetta, introduced by founder Valentino Garavani in 1991. The new duo is positioned around the concept of &amp;quot;us against the world,&amp;quot; celebrating emotional authenticity in an increasingly algorithm-driven culture.</image:caption></image:image></url><url><loc>https://www.perfumerflavorist.com/fragrance/personal-care-beauty/news/22970506/sol-de-janeiro-enters-mens-fragrance-with-cheiroso-cologne-mist</loc><news:news><news:publication><news:name>Perfumer & Flavorist</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-14T13:48:14.000Z</news:publication_date><news:title>Sol de Janeiro Enters Men&apos;s Fragrance With Cheiroso Cologne Mist</news:title></news:news><image:image><image:loc>https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/sdj-cheiroso-hero.NNPiyjptFF.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>Cheiroso Cologne Mist debuted online at Sephora on July 14, 2026, following an app preview and will begin rolling out to Sephora stores beginning August 14. Both fragrances are offered in 90 ml formats with a suggested retail price of $26, positioning them within the accessible prestige segment as Sol de Janeiro expands its rapidly growing fragrance business into men&amp;apos;s scent.</image:caption></image:image><image:image><image:loc>https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/sdj-keyvisual-cheiroso-16x9-image-only-rgb.XdvMmdY8R4.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>According to the brand, both formulas incorporate a freshness-enhancing technology designed to help control odor while delivering a premium fragrance experience throughout the day, targeting consumers seeking an alternative to traditional deodorants or body sprays.</image:caption></image:image></url><url><loc>https://www.perfumerflavorist.com/flavor/beverage/news/22970465/national-flavors-flavorsum-expands-again-acquires-ss-flavors-to-add-west-coast-innovation-hub-and-powdered-flavor-expertise</loc><news:news><news:publication><news:name>Perfumer & Flavorist</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-07-13T16:34:02.000Z</news:publication_date><news:title>FlavorSum Expands Again, Acquires S&amp;S Flavors to Add West Coast Innovation Hub and Powdered Flavor Expertise</news:title></news:news><image:image><image:loc>https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/adobestock-539334914.tdzh8BNBr8.jpg?auto=format%252Ccompress&amp;q=70</image:loc><image:caption>The deal establishes FlavorSum&amp;apos;s new West Coast Innovation Center in Brea, California, expands its North American manufacturing footprint and adds powdered flavor capabilities to complement its existing strengths in beverages, bakery, dairy, sports nutrition, gummies and better-for-you applications.</image:caption></image:image></url></urlset>