https://www.perfumerflavorist.com/fragrance/home-care/news/22970007/iff-iffs-lightactivated-sensora-signals-next-frontier-in-longlasting-fragrance-performancePerfumer & Flavoristen2026-07-07T12:28:03.000ZIFF's Light-Activated Sensora Signals Next Frontier in Long-Lasting Fragrance Performancehttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/sensora-image.eec5xPYZNk.jpg?auto=format%252Ccompress&q=70IFF is debuting the technology in fabric care with Floral Fusion, the first Sensora fragrance designed specifically for liquid laundry detergents. Part of the company's fragrance experience enhancer portfolio, Floral Fusion releases refined floral notes on dry fabrics after washing, enriching the fragrance beyond its original scent signature.https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22970008/givaudan-givaudan-accelerates-focus-on-alcoholfree-fine-fragrance-with-strategic-microcaps-partnershipPerfumer & Flavoristen2026-07-07T12:26:14.000ZGivaudan Accelerates Focus on Alcohol-Free Fine Fragrance with Strategic Microcaps Partnershiphttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/07/givaudan-zurich-hq-print-resolution-115-of-127.p6xNrx7MHK.jpg?auto=format%252Ccompress&q=70While encapsulation has long been associated with fabric care and controlled scent release, the partnership signals a growing shift toward applying the technology to prestige fragrance formats, where performance, sensory experience and formulation flexibility are becoming increasingly important differentiators.