https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22974395/think-like-a-machine-este-lauder-takes-geo-global-with-profound-partnershipPerfumer & Flavoristen2026-09-14T16:55:10.000ZThink Like a Machine: Estée Lauder Takes GEO Global With Profound Partnershiphttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/09/adobestock-781716341.wh5FJ55mGm.jpg?auto=format%252Ccompress&q=70Profound helps brands understand how AI assistants such as ChatGPT, Gemini and Perplexity see and describe them.https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22974382/men-are-rethinking-their-relationship-with-fragrancePerfumer & Flavoristen2026-09-14T15:53:19.000ZMen Are Rethinking Their Relationship With Fragrancehttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/09/pexels-debraj-roy-282189167-13039123.311ZwqrOlQ.jpg?auto=format%252Ccompress&q=70Pinterest places scent trends within its broader “Quiet Upkeep” category, which frames grooming as intentional, consistent maintenance rather than occasional self-care.