https://www.perfumerflavorist.com/flavor/beverage/news/22968602/national-flavors-flavorsum-deepens-beverage-reach-with-beverage-flavors-international-acquisitionPerfumer & Flavoristen2026-06-10T13:41:28.000ZFlavorSum Deepens Beverage Reach with Beverage Flavors International Acquisitionhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/bfi-press-release-header-2026.4yjsXP5rVW.jpg?auto=format%252Ccompress&q=70BFI’s operations will remain in Chicago, and the existing team will continue supporting customers following the transaction.https://www.perfumerflavorist.com/fragrance/trends/news/22968595/givaudan-international-sa-givaudan-brings-perfumery-to-roblox-with-launch-of-garden-makersPerfumer & Flavoristen2026-06-09T22:39:11.000ZGivaudan Brings Perfumery to Roblox With Launch of Garden Makershttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/unnamed-5.BA9B0V2vOe.jpg?auto=format%252Ccompress&q=70With Roblox attracting more than 150 million daily users, Garden Makers gives Givaudan a direct channel to engage Gen Z and Gen Alpha consumers, positioning fragrance as both a creative and educational pursuit.https://www.perfumerflavorist.com/flavor/sweet-applications/news/22968516/creamy-craze-its-unveils-natural-flavors-for-the-next-wave-of-indulgent-rtd-drinksPerfumer & Flavoristen2026-06-08T22:19:28.000ZCreamy Craze: I.T.S Unveils Natural Flavors for the Next Wave of Indulgent RTD Drinkshttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/its-creamy-drinks-flavours.hu9ZALGgqo.jpg?auto=format%252Ccompress&q=70The launch comes as major beverage brands experiment with cream soda, strawberries-and-cream, and ice cream-inspired flavor profiles, signaling broader momentum behind the trend.https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22968480/esxence-2026-sensing-the-world-signals-a-new-era-of-scale-storytelling-and-scent-saturation-in-artistic-perfumeryPerfumer & Flavoristen2026-06-08T17:26:59.000ZEsxence 2026: “Sensing the World” Signals a New Era of Scale, Storytelling, and Scent Saturation in Artistic Perfumeryhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/002-esxence-inaugurazione-2026.XacAciuCmc.jpg?auto=format%252Ccompress&q=70Brands leaned heavily into immersive activation strategies to drive engagement.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/pxl-20260605-093326564mp.Xz7Hp664oP.jpg?auto=format%252Ccompress&q=70Overall, this year’s Esxence signaled a category at a crossroads: expanding rapidly in scale and creativity, but increasingly challenged by oversaturation and the need to sustain meaning in an overcrowded fragrance landscape.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/005-esxence-inaugurazione-2026.21MGA8Szk7.jpg?auto=format%252Ccompress&q=70The exhibition grew to 20,000 square metres—up 3,000 from 2025—and welcomed more than 40 countries and 108 debut brands.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/011-esxence-inaugurazione-2026.rqMuizFRF5.jpg?auto=format%252Ccompress&q=70This year's event featured a noticeably broader creative spectrum, introducing new aesthetic codes, narrative approaches and regional olfactory influences into the Milan showcase.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/026-esxence-inaugurazione-2026.BzUh0D0oQV.jpg?auto=format%252Ccompress&q=70https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/silvio-levi.kE52EZmX1j.jpg?auto=format%252Ccompress&q=70At the heart of the event, co-founder and president of the technical committee Silvio Levi reflected on the evolving landscape of artistic perfumery. While noting strong and sustained growth in interest, he also warned that the category’s original pace—slow, reflective and innovation-led—has been displaced by a far more aggressive market dynamic.