https://www.perfumerflavorist.com/events/event-coverage/news/22968268/using-smells-in-museums-event-highlights-growing-role-of-scent-in-cultural-storytellingPerfumer & Flavoristen2026-06-04T20:34:52.000ZUsing Smells in Museums Event Highlights Growing Role of Scent in Cultural Storytellinghttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/co-organiser-liam-r-findlay.p86ewrz1LO.jpg?auto=format%252Ccompress&q=70Hosted by the Fragrance Alliance Network and organized by museum scent consultants Liam R. Findlay (AromaPrime; pictured) and Sofia Collette Ehrich (The Olfactory Contractor), the event will feature six presentations and an expert panel examining how scent can enhance historical interpretation, deepen emotional engagement, and create more memorable visitor experiences.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/co-organiser-sofia-collette-ehrich.yUWDZFOjSX.jpg?auto=format%252Ccompress&q=70The event forms part of the broader International Themed Smell Day program, a global initiative celebrating the use of scent in storytelling, education, and immersive experiences.https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22968207/as-beauty-becomes-the-focus-unilever-invests-in-aipowered-fragrance-innovation-in-indiaPerfumer & Flavoristen2026-06-04T13:55:01.000ZAs Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in Indiahttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/adobestock-121425935.ngGGspYPPt.jpg?auto=format%252Ccompress&q=70The new Mumbai hub reflects the strategic importance of fragrance to Unilever's premiumization agenda.https://www.perfumerflavorist.com/news/fragrance/news/22968124/asp-to-honor-paula-kundu-with-2026-lambert-service-award-at-world-perfumery-congressPerfumer & Flavoristen2026-06-03T14:59:51.000ZASP to Honor Paula Kundu with 2026 Lambert Service Award at World Perfumery Congresshttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/paula-kundu-1.FonWAECOVU.png?auto=format%252Ccompress&q=70The <a href="https://www.perfumerflavorist.com/news/fragrance/news/22964026/asp-opens-the-door-wider-with-new-supporter-member-tier-timed-to-wpc-2026">American Society of Perfumers (ASP)</a> will present its prestigious <a href="https://www.perfumerflavorist.com/events/event-coverage/wpc/news/22914071/master-perfumer-john-pascale-receives-asp-lifetime-achievement-award-at-world-perfumery-congress-2024">Lambert Service Award</a> to Paula Kundu at the <a href="https://www.perfumerflavorist.com/fragrance/fine-fragrance/article/22964429/givaudan-international-sa-d">World Perfumery Congress 2026</a>, recognizing her leadership, volunteerism, and long-standing contributions to the global fragrance community.https://www.perfumerflavorist.com/fragrance/fine-fragrance/news/22968083/luzi-ag-luzi-marks-100-years-with-exclusive-rose-variety-developed-over-three-years-with-meillandPerfumer & Flavoristen2026-06-03T13:30:34.000ZLuzi Marks 100 Years With Exclusive Rose Variety Developed Over Three Years With Meillandhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/dscf1789-1.trZjIcMIAf.jpg?auto=format%252Ccompress&q=70https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/dsc-7829-1.7Ca2hmbSIS.jpg?auto=format%252Ccompress&q=70Officially named Rose 1926 in honor of the company's founding year, the variety was baptized with board member Iris Altenburger, Ph.D., serving as its godmother, following the long-standing tradition of naming and christening new rose cultivars.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/dscf2012-1.NYevjplviD.jpg?auto=format%252Ccompress&q=70From left: Luzi senior perfumer Sidonie Grandperret; Jean-Luc Pasquier of Grangeneuve; Luzi board member Iris Altenburger, Ph.D.; and Jeanne Bichet, strategic and creative partnerships director at Luzi and director for this project.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/dscf1788-1.UbhyIdXBVt.jpg?auto=format%252Ccompress&q=70Selected from multiple cross-bred candidates in Meilland's fields in Le Cannet-des-Maures, France, Rose 1926 combines fresh blooming rose notes with facets of passion fruit, pear, peach and Earl Grey tea.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/dsc-7796.dF3smTpxXT.jpg?auto=format%252Ccompress&q=70Jean-Luc Pasquier of Grangeneuve, at left, and Luzi CEO Roland Altenburger, at right.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/dscf1964.lsDZmWeRnP.jpg?auto=format%252Ccompress&q=70To preserve the flower's unique scent profile, Luzi captured the living rose using its proprietary ScentNovation Portrait headspace technology.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/dscf2037.Yxd6KL1xS2.jpg?auto=format%252Ccompress&q=70From left: Luzi CEO Roland Altenburger and board member Iris Altenburger, Ph.D.https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/dscf2133.NbNhudX4bi.jpg?auto=format%252Ccompress&q=70https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/dscf1789.cDu2IjWUES.jpg?auto=format%252Ccompress&q=70https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/dsc-7772.b4N8JD8bQr.jpg?auto=format%252Ccompress&q=70https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/dscf1788.2a4anGmuZe.jpg?auto=format%252Ccompress&q=70https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/dsc-7776.TFE16JLjwE.jpg?auto=format%252Ccompress&q=70https://www.perfumerflavorist.com/news/fragrance/news/22968080/robertet-sa-robertet-powers-aidriven-fragrance-innovation-with-global-network-overhaulPerfumer & Flavoristen2026-06-03T12:18:42.000ZRobertet Powers AI-Driven Fragrance Innovation With Global Network Overhaulhttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/image-courtesy-of-robertet.NhxWqa0gUc.jpg?auto=format%252Ccompress&q=70Robertet plans to leverage the upgraded network to advance Industry 4.0 initiatives, including real-time data integration across manufacturing, logistics, ERP and business intelligence systems, while ensuring the quality and traceability standards required in global ingredient production.https://www.perfumerflavorist.com/flavor/beverage/news/22968069/the-sweet-compromise-how-the-longevity-boom-is-rewriting-the-rules-of-flavor-developmentPerfumer & Flavoristen2026-06-02T21:24:48.000ZThe Sweet Compromise: How the Longevity Boom Is Rewriting the Rules of Flavor Developmenthttps://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/06/adm-healthyagingreport-3.QSuq3EG2Am.jpg?auto=format%252Ccompress&q=70Consumers' proactive approach to health is unlocking vast market opportunities, but it comes with a dramatic twist for product formulators. For decades, flavor was an uncompromisable king; however, today's health-conscious public is opening the door to distinct sensory trade-offs.