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Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'
Marie Claire Releases 10 Biggest Fragrance Trends for 2025
The ten trends reflect the influence of younger consumers on the industry.
Jan 9th, 2025
Givaudan Creates Black Orchid
Givaudan has formulated Tom Ford's Black Orchid.
Jan 2nd, 2009
Sandalwood Reimagined' Fragrance Competition winners are Jennifer Jambon (Argeville) and Fanny Ginolin (Takasago).
Quintis Sandalwood Reimagined Fragrance Competition Winners Revealed
See the winners' inspiration behind each of their fragrance creations.
Jul 7th, 2022
The Body Fragrances market was characterized by shoppers investing in luxurious scents, including reboots of classics which often meant an increased price point, cleaner formulas, celebrity-backed brands, and functional scents.
Key Drivers in Home and Body Fragrance Markets According to Kline
Home and body fragrance came together to generate upwards of $20 billion in retail sales last year.
Jul 27th, 2023
Perfume Notes
Hermès Kelly Calèche and Nina Ricci's Nina
Dec 7th, 2008
Tik Tok users claim that Love, Don't Be Shy By Kilian smells like marshmallows.
Top Fragrance Trends on Tik Tok
Some of the most popular fragrances on Tik Tok include Love, Don't Be Shy By Kilian, Tom Ford Lost Cherry, Kayali Vanilla 28 and more.
May 9th, 2022
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Building Complexity With Symrise AG's Filbertone
This Ingredient enriches fruit notes and build complexities in citrus, sandalwood and gourmand compositions.
Apr 29th, 2019
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Berjé's Massoia bark oil
May 31st, 2021
Tru Fragrance & Beauty features a suite of fragrance lifestyle brands, including Lake & Skye.
Monogram Capital Partners Acquires Majority Stake in Tru Fragrance & Beauty
The firm's investment will serve to accelerate Tru's growth and scale, supporting expanded distribution in the U.S., Canada, U.K., Europe and beyond.
Apr 2nd, 2024
Bitter Peach by Tom Ford. Photo Credit: Tom Ford.
Tom Ford: Bitter Peach Eau De Parfum
The new scent is described as sensual and intoxicating.
Oct 5th, 2020
Peroni Nastro Azzurro and luxury fragrance and body care brand Ellis Brooklyn partnered to release The Italian Spritz Collection, a six-pack of gender-neutral scents by Ellis Brooklyn, each paired with the tasting notes of a Peroni or Peroni-infused spritz cocktail.
Explore These Fresh Flavor-inspired Fragrance Launches
From fine fragrances to candles to even cheese-scented nail polish, catch up on the latest flavor-inspired product launches.
Nov 15th, 2022
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Berjé's Massoia bark oil
Apr 27th, 2021
Baccarat Rouge 540 extrait de parfum by Maison Francis Kurkdjian is a luxurious woody fragrance with notes of grandiflorum jasmine, bitter almonds and a musky and woody accord.
Pop Sugar: 19 Best Starter Fragrances
Some ideal first fragrances identified by Pop Sugar include offerings from Dolce & Gabbana, Chanel, Tom Ford, Byredo and more.
Mar 31st, 2022
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Bedoukian Research's Lavender Aldehyde FCC
Lavender aldehyde (BRI 857, CAS# 35158-25-9) offers a powerful, herbaceous character accompanied by hints of cocoa and lavender overtones – excelling in a variety of floral and gourmand compositions.
Oct 9th, 2019
What are consumers searching for in terms of fine fragrance? Spate dishes on the top two rising stars.
Jean Paul Gaultier & Laura Mercier Names Top Rising Star Personal Fragrance Brands in US by Spate
See the data behind Jean Paul Gaultier’s bringing in 56.5K monthly searches and a +149.6% growth in searches compared to last year.
Jul 2nd, 2024
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Top 5 Fragrance Headlines of December 2024
Learn more about the most-read articles of the past month.
Jan 1st, 2025
Latina Souls Wpc24 #1
Cosmo International Fragrances Celebrates “Latina Souls” of Latin America @ WPC 2024
Cosmo will also reveal one of the company's new natural ingredients, Petitgrain Lime Essence, at WPC.
Jun 24th, 2024
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Creativity by the Nose
Mane releases its first olfactive bank, a tool used to enhance creativity in fragrance formulation.
Mar 29th, 2016
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