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Robots will not make creativity obsolete.

Introducing Perfumer & Flavorist+

Introducing: Perfumer & Flavorist+: The Resource for Sensory and Wellness Innovation.

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Flavor Bites: Anethole

Outside aniseed categories this chemical can be surprisingly useful in a wide range of flavors at much lower levels of addition, adding subtle nuances that are not remotely recognizable as aniseed.

Citronellol possesses a lovely floral rose fragrance and can be helpful in obvious, as well as subtle, ways in other diverse flavors.

Flavor Bites: Citronellol

Citronellol possesses a lovely floral rose fragrance and can be helpful in obvious, as well as subtle, ways in other diverse flavors.

Flavor R&D Frontiers

From nutrigenomics to biotech

Flavor Bites: Benzothiazole

Modest levels of benzothiazole work well to fill out the profile of a wide range of flavors.

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Focused Flavor Creation

Historically, most flavorists have not received training on how to create flavors but have instead learned by observation, trial and error, and a strong desire to learn. This approach is very time consuming, costly, and inefficient.

Flavorcon 2015 Preview

Flavor and product innovation conference highlights ingredients, formulation, heat delivery, new flavor carriers, consumer insights and more.

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Flavor Bites: Hexanal

The majority of uses of hexanal are in the obvious fruit flavor realm, but it can also be helpful in other categories, particularly nut flavors.

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Flavor Bites: Acetal

With a similar odor profile to acetaldehyde, acetal’s odor is less pungent and adds freshness to a wide variety of profiles, especially juicy orange flavors.

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Flavor Bites: Cinnamaldehyde

3-Phenyl-2-propenal–better known as cinnamaldehyde—can round out and add depth to a diverse palate of flavors.

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Flavor Bites: Sotolon

Sotolon can all too easily be overdone—it is a good servant but a bad master.

Flavor Bite: Linalool

This flavor mainstay, when used at various levels, fits an extremely wide range of tea and fruit flavor profiles.

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Natural Flavor Trends

Resilience despite the economic downturn, implications for the flavor industry and future opportunities for growth

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Flavor Bites: Indole

How this potentially repellent material can impart useful effects in dairy, seafood, fruit, fermented and other flavors

When it comes to berry flavors, the recommended levels of acetophenone can range anywhere from 10 ppm to 50 ppm depending on the fruit.

Flavor Bites: Acetophenone

When it comes to berry flavors, the recommended levels of acetophenone can range anywhere from 10 ppm to 50 ppm depending on the fruit.

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Flavor Bites: Geraniol

The rose character of geraniol is very bright and fragrant but it also possesses considerable depth, which is especially helpful in flavors.

My goal is always to create a flavor that mimics Mother Nature as closely as I can.

9 Little Used Aroma Chemicals to Create A Luxurious Vanilla Flavor, According to A Principal Flavorist

Can’t we be more creative and show vanilla some love? Why yes, people! Yes, we can.

Tobacco accords are often used as a warm, rich and slightly sweet base note.

Consumer Preferences Are Redefining Tobacco's Role in Flavor and Fragrance: Q&A with Tobacco Flavorist Manoj Arora

The chief perfumer and tobacco flavorist of Sacheerome discusses how trends towards health and wellness are applying to tobacco flavors and fragrances.

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