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Section: Fragrance > Trends
Study: Imagined Odors Can Enhance Consumer Respose
A recent study in the Journal of Consumer Research explores the concept of olfactory imagery and the conditions under which imagining what a food smells like (referred as “smellizing” it) impacts consumer response.
Feb 17th, 2014
Peroni Nastro Azzurro and luxury fragrance and body care brand Ellis Brooklyn partnered to release The Italian Spritz Collection, a six-pack of gender-neutral scents by Ellis Brooklyn, each paired with the tasting notes of a Peroni or Peroni-infused spritz cocktail.
Explore These Fresh Flavor-inspired Fragrance Launches
From fine fragrances to candles to even cheese-scented nail polish, catch up on the latest flavor-inspired product launches.
Nov 15th, 2022
Thinking Globally: the Science of Sensory Experience
Highlights from the Second Annual Flavor, Fragrance and Perception Conference at Rutgers University.
Oct 24th, 2013
The Evolving Links Between Scent and Color
Discoveries in sensory psychology have confirmed a reliable and quantitative link between scent and color.
Apr 6th, 2016
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Givaudan Channels Eastern Innovation Through Draco Partnership
Givaudan has partnered with Draco Natural Products, Inc., in an effort to expand its Active Beauty business with traditional Chinese medicine techniques.
Oct 16th, 2017
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Turn Competition into Cooperation Echoed at WPC
Fragrance houses were encouraged to come together and become Earth’s champions during day one’s keynote presentation at the 2016 World Perfumery Congress.
Jun 13th, 2016
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Essential Oils & Lavender Farmers Affected by Regulations
In a recent case study, IFRA examined the unintended consequences that European chemical regulations had on lavender farmers and essential oil producers.
Dec 12th, 2016
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Ungerer & Company Appoints Account Executive in Fragrances
Mark Murphy has been hired as the new senior account executive in fragrances for Ungerer & Company for his experience in fine fragrances and cosmetic specialties.
Sep 20th, 2016
9th International Congress of Essential Oils—Report
The magnificent panorama of Singapore greeted delegates to the 9th International Congress of Essential Oils, March 13-17, 1983. As the only city in Southeast Asia with facilities for such a major International Congress, Singapore lived up to its reputation as the commercial and convention capital. The Mandarin Hotel also proved an excellent choice with more than adequate room for all the meetings, formal and informal, that are such an important part of every congress.
Apr 7th, 2016
The sensor is functionalized with Aryballe’s proprietary combination of biosensors, which capture unique odor signatures in mere seconds.
Aryballe Investment; Odor Sensor Offers Customer Experience Innovations
The sensor is reportedly smaller than a paperclip and, due to its size, can “enable companies to develop innovative solutions for new consumer application challenges.”
Jul 13th, 2020
High-end perfumes use rare and exotic ingredients, which are all too often unsustainably harvested and sourced.
How AI Can Solve the Ethical Luxury Puzzle
Technologies such as artificial intelligence are helping luxury perfume brands meet high-end expectations and maintain sustainable practices.
May 1st, 2025
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Get Fresh with the Eucalyptus Oil Market
Fragrances and cosmetics are feeling funky fresh with the eucalyptus oil market as it is starting to boom all around the world. Eucalyptus oil has a variety of benefits and can be utilized as an ingredient for dietary supplements, capsules and more.
Jun 22nd, 2017
Symrise Goes on Scent Expedition to Tasmania
Company seeking out new scents in country's Tarkine Rainforest, Cape Grim
Oct 24th, 2011
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Ernesto Ventos Names New USA Sales Representative
Ernesto Ventos named Kristen Lee Chin as the new USA sales representative.
Aug 3rd, 2015
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The Juice: Fragrance Evaluators Tell Their Stories
What happens when there is an external evaluator whose client is the brand? What is their contribution to the process of launching niche fragrances? Pia Long writes about the unique relationships between niche brands, fragrance houses and the evaluators who work with them.
Apr 16th, 2016
6 Industry Experts on Flavor & Fragrance Innovation
P&Fnow talks to some top-tier and smaller innovative flavor and fragrance companies about the forces shaping the industry's landscape today
Nov 13th, 2008
A stop at Spice Market provided a taste of Asian-inspired street food.
WFFC Trend Excursion Pursues Novel F&F Combinations
From cherry yuzu soda to Himalayan pink salt, event focuses on emerging and obscure sensory experiences.
Jul 7th, 2009
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Endpoint. F&F Keeps the Score on Health
Where will "sustainability" lead fragrance and flavor next in health and wellness?
Jun 8th, 2016
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