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Section: Fragrance > Trends

The emerging fragrance consumer

As a perfumer once told me, the success of a fragrance is cerebral, not nasal. This is another way of saying it is a message for the brain to appreciate--and this is where Vogue comes into its own.

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The Global Fragrance Market

Compared to beauty and personal care, fragrances experienced a renaissance in mature markets in the face of a fresh consumer desire to differentiate, while simultaneously gaining new adopters in rapidly advancing emerging nations.

2009 Flavor & Fragrance Leaderboard

In a year of unprecedented financial upheaval, P&F magazine ranks and profiles the top-tier industry players and presents first-person insights into their resilience amidst challenges and opportunities.

Il. Bloomingdales Men’s Fragrance

Soon the selling floor, I found that men want to know about new products; they want to feel good about themselves. They want to be helped proped y to have that sharper image.

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

Ingredients of Fragrance Innovation

Rose, ingredient evolution and niche formulations: highlights from the Elements Showcase

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Fragrance Issues: Defining “Natural”

As the first personal care products bearing the Natural Products Association’s seal hit store shelves, an assessment of “natural” fragrances in personal care

Enhancing an Environment With Fragrance

Think of fragrancing possibilities to reinforce the predicted trends of the ’90s quiet and privacy. The ‘90s will go where our dreamers and entrepreneurial thinkers take us, Pay attention to small innovative company requests. These are idea people.

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Brazilian Fragrance Blooms in Color

Florals and fragrance took over Brazil's Iguatemi Sao Paulo Mall during Renata Ashcar's "Aromatique–Alchemy of the Senses" exhibit, highlighting the country's historical and cultural fragrance ties with a sensory display.

Bell Flavors & Fragrances Goes Tropical

Exotic fruits play heavily in flavors; fragrances incorporate tropical florals

Synesthesia is a neuropsychological trait in which the stimulation of one sense causes the automatic experience of another.

Decoding the Synesthesia Fragrance Boom

How perfumers and brands are telling multi-dimensional stories of emerging scents.

What is a 'clean' fragrance? Sozio says it has an answer.

Sozio Creates "Clean" Fragrance Designation

Responding to demands for transparency from the public and some brands, the company has created a program that builds upon existing "clean" initiatives.

@kkwfragrance / via Instagram

Kim Kardashian Enters Fragrance Market

Kim Kardashian West has launched KKW Fragrance, a series of three fragrance that includes notes of gardenia, citrus and oud.

Fragrance purchasing and usage were paused during the pandemic, but NPD data shows most consumers have returned to the category.

Report: Recent Fragrance Usage Evolution

Fragrance purchasing and usage were paused during the pandemic, but NPD data shows most consumers have returned to the category.

Fragrance Trends in Hair Care

The key impact of scent

The dynamics of fragrance marketing

Fragrance suppliers have traditionally developed fragrances with limited knowledge of the components which characterized the total package. We would like to see the 1980s emerge into an era in which we will be afforded the opportunity of developing highly specialized fragrances; ones which would be finely tuned to and illustrative of the "total package" concept.

Generation Z (born between 2000 and 2010) is set to become the most influential group of consumers over the coming decade.

Iberchem's 2021 Fine Fragrances Trends

Generation Z (born between 2000 and 2010) is set to become the most influential group of consumers over the coming decade.

The report covers insights on major trends, key growth drivers and more.

Report: Fragrance Ingredients Market Growth

The report covers insights on major trends, key growth drivers and more.

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