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Section: Fragrance > Trends

Unisex Fragrances to Lead Growth in UK Fragrance Market to 2017

Unisex fragrances are set to lead growth through 2017, predicts research firm Canadean. Men's fragrance is forecast to fall below the line for both value and volume growth.

The Fragrance Creators' booth, designed with a lounge theme, emerged as a popular destination for attendees, offering a unique blend of relaxation and industry insights.

Fragrance Creators Conduct Attendee Survey at WPC to Identify Emerging Fragrance Trends

More than 250 attendees participated in the survey, which provided valuable data that will shape future fragrance developments.

Fragrance Trends

Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.

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How are Pets, Millennials and Essential Oils Shaping F&F?

This year's Women in Flavor and Fragrance Commerce (WFFC) Fall Seminar featured an array of speakers discussing the flourishing pet care market, as well as holistic health and the rising influence of millennials.

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Rethinking Fragrance

Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

Fragrance Trends

Perfume collections, celebrity-inspired fragrances and movie/book-inspired scents are some of the top trends appearing in fragrance releases today

Mobile Fragrance

This spring, Japanese telecom company NTT Communications will launch a pilot test of a combined audio/visual/olfactive offering called Mobile Fragrance Communication.

Ethnicity and Fragrance

A new ethnic consumer report from NPD Group, The Changing Face of Beauty, highlights the fact that “‘women of color’ are diverse, rapidly changing and defy generalization"

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Fragrance and Transparency

It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

Why Home Fragrance?

Why home fragrance ? Because it completes the home environment in the same way personal fragrance helps us complete our own self image. It is time to explore the public’s innate interest in fragrance. Once people become aware that they can choose a fragrance for their homes, they will seek it out and apply the final touch of fragrance to their home just as they do to themselves,

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Fragrances and Sustainability

Assessing the impacts of changing consumer consumption habits, green chemistry, biotechnology and sourcing strategies.

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Sustainability and Fragrance

Carbon footprints, naturals and synthetics, and the future

Fragrance and Social Behavior

My research on fragrance and social behavior is concerned with how people use fragrances to create social images and to play social roles. As a social psychologist, I am well aware that people employ a wide variety of strategies and tactics, some subtle and others not-so-subtle, to control the images they convey to others. With the support of the Fragrance Research Fund, we are looking at the role that people’s choices of fragrances (that is, their perfumes, their colognes, their after-shaves) play in the fashioning of images.

During the two weeks leading up to Valentine’s Day 2021, fragrance sales grew 5%.

Valentine's Day Fragrance Roundup

During the two weeks leading up to Valentine’s Day 2021, fragrance sales grew 5%.

Fragrance Insight: Bottle Design

GCI's Jeff Falk spoke with Denis Boudard, Davide Nicosia and Eric Lee about the challenges they face and what they see as key design elements for today’s successful fragrance packaging

Fragrance As a Trademark

Perhaps you or your clients should ask your trademark attorney to do an intellectual property audit of your inventory of product ideas for potentially protectable fragrance marks. The next time your customer smells your product, will they think of you?

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