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Section: Fragrance > Trends
Trends
Perfumery’s Limits: Where is Niche Headed?
Most assume that the niche trajectory can keep moving at its current pace but what if niche in its current form is the apex of the movement?
Ingredients
2018 Leaderboard: IFF Set for Expansion
With the recent acquisition of Frutarom and recent global infrastructure initiatives, IFF is positioned to increase its influence and position on the leaderboard.
Ingredients
Christophe Laudamiel: Perfumer of the Future
Christophe Laudamiel has spent his career eagerly embracing what he sees as the future of fragrance, and in some ways he already lives there.
Regulatory & Research
The Case for Fragrance Family Loyalty
Fine fragrance marketing initiatives and sales training continue to ignore the fundamental tie that binds people to their perfume—the olfactory experience of wearing a favorite scent. The fragrance industry continues to dance around the edges of olfactory marketing, but hasn’t gotten religion, investing only half-heartedly in promotional programs based on fragrance families.
Trends
Check Out These Recent Summer Confectionery Launches
Some sweet launches this summer include innovative ice cream and candy flavors— and even ice cream-inspired perfume.
Trends
The Last Word: Francisco Fernandez Alvarez-Castellanos
The Spanish aroma chemical industry: a mirror of the global industry
Trends
Lanxess Outlines 2022 Fragrance and Consumer Trends
The report recalls the most popular fragrance trends of 2022, from florals to vanilla.
Fine Fragrance
The Story Behind the Launch of Sophia
They used to say that the fragrance and cosmetic industries were recession proof. Obviously, that is not true. But I think we are definitely more recession resistant than many, many other industries, After all, a new creative fragrance and a new marketing strategy do not require great capital expenditures. We do not have to build a new plant or put new smokestacks on our existing plants. All we need is the enthusiasm and the devotion that our great industry built.
Ingredients
The Evolving Links Between Scent and Color
Discoveries in sensory psychology have confirmed a reliable and quantitative link between scent and color.
Ingredients
First Look: Robertet’s New Fragrance Compounding Facility
Increased automation boosts productivity and output.
Fine Fragrance
Her Universe Launches Avengers Fragrance and Cosmetics
Smell like a superhero. Her Universe has released Infinity, a fragrance and line of cosmetics inspired by the Avengers: Infinity War movie.
Fine Fragrance
L’Oréal and Proenza Schouler Release Arizona Fragrance
L’Oréal and Proenza Schouler have released Arizona, a fragrance for the modern woman, inspired by the state's landscape.
Regulatory & Research
Essential Oils & Lavender Farmers Affected by Regulations
In a recent case study, IFRA examined the unintended consequences that European chemical regulations had on lavender farmers and essential oil producers.
Fine Fragrance
Blocki Re-launches Classic Sanrovia Fragrance
Blocki has announced the relaunch of its classic Sanrovia fragrance, which will include a sandalwood accord opposed to its original oakmoss accord.
Trends
Latest China-focused Investments in F&F
The latest Chinese investment news from P&F+ includes Givaudan investments and partnerships, Symrise factory opening and ADM supporting the Phase One Trade Agreement.
Trends
Euromonitor: Celebrity Scents Losing Their Sparkle
Celebrity fragrances comprised about 11% of the U.S. fragrances market in 2013, down from 12% in 2012, according to the market research firm.
Home Care
Consumer-Winning Perfumery: a Look Ahead
Helen Feygin (Intuiscent) discusses the value of fragrance to consumer products, such as detergents and fabric softeners, and what trends are emerging.
Ingredients
2018 Leaderboard: Givaudan Reaffirms 2020 Goals
By addressing the demand for natural and healthy products, Givaudan has reaffirmed its 2020 goals and remained the number one flavor and fragrance company.
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