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Type: Article

Section: Fragrance > Trends

The Nectar of Gaia: Aroma Chology in the 1990s

It gives me great pleasure to be here today and to have this opportunity to talk to you about a connection that exists between the fragrance industry and the ecology of our planet. Millions of years ago the only fragrance that existed came from the earth itself, through the flora and fauna that was evolving in the biosphere, That portion of the earth’s fragrance created by living plants is what John Steele and I refer to as the Nectar of Gaia.

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Fragrance Marketing: Translating Creativity into Success

Our next topic is a very intriguing one. Which is more important to the success of a fragrance ?... The skills of the creative perfumer, the skills of the marketing department, or, are they equally important?

Report on the International Conference on the Psychology of Perfumery

The Second International Conference on the Psychology of Perfumery was held on July 22-26, 1991 at the University of Warwick, Coventry, England. Its ambitious purpose was succinctly defined by George Dodd as advancing our understanding of the interactions between the three Ms: molecules (the olfactory stimuli), membranes (the receptors) and moods (the effects of odors on the organism). The conference provided a few reports of substantive progress towards this goal.

Computerized Laboratory Mixing Station for Perfume Oils

A very high qualiiy standard is possible through automation. This means low costs. This is the basis for success in an ever stronger competitive market.

China’s Perfumery Industry: Current Status

“To boost production and export of essential oils and aromatic chemicals, China must adjust its pricing policy to give farmers enough incentive to grow plants that produce these products,” Liu Shuquan said. “And, Chinese foreign trade workers should be more aggressive in marketing them. ”

The Shampoo Market in Southeast Asia

This article will outline the consumer’s shampooing habits, the current picture of the shampoo market and the fragrances used in the leading brands of shampoos. Some data on the perception of common fragrances will also be included.

Creation Perspectives Perfumery in the Year of 2000

A number of predictions have been here, highlighting the perception-oriented dimensions. It can be predicted that perfumers will consider habituation effects which will become the subject of sophisticated measurements and he more thoroughly understood, and that they will accordingly create for dynamic perfume release.

The Essence of Creativity

Creativity is the essence of our work. But it is difficult to explain because it is essentially subconscious.

The Computer as the Perfumer’s Helper

By putting in the tremendous variety of detail that every perfumer must accumulate over many years of training and practice and retrieving it quickly, the computer makes the perfumer’s job both easier and more efficient.

Fragrance As a Trademark

Perhaps you or your clients should ask your trademark attorney to do an intellectual property audit of your inventory of product ideas for potentially protectable fragrance marks. The next time your customer smells your product, will they think of you?

ESOMAR Seminar

"Fine Fragrances and Fragrances in Consumer Products — Using Research for Development and Optimisation” ESOMAR Seminar, London 13-15 November 1991.

Global Fragrances in Consumer Products: A Complicated Dilemma

The globalization of fragrances offers a philosophically sound and financially expedient mains of furthering bottom line results. Practicality notwithstanding, the implementation of global fragrances is a complicated issue for which there is no single solution.

Current Issues Developments Fragrance and and in the Cosmetics Industry

This paper discusses recent changes in the fragrance and cosmetics market of Japan. Here, fragrance means alcoholic fragrance, such as perfumes and eaux de cologne. This paper also suggests today’s requirements for fragrance and cosmetics and it considers the impact that Europe’s political changes will have on the fragrance and cosmetics industry worldwide.

The Future for Olfactory Research

For whatever reasons, until relatively recently the fascination with the sense of smell was the province of the perfumer, the novelist and essayist, and the occasional scientist. This has now changed and we are in for some big discoveries and, almost certainly, some big surprises as well.

The Challenges of a United Europe for the Flavor and Fragrance Industry

Vienna Congress. I can’t think of a business better suited to survive and grow in the future environment of Greater Europe than that dedicated to the two senses of taste and smell. And on a global basis, the flavor and fragrance industry stands on the threshold of opportunity and success far greater than it has experienced ever before.

Recent Developments in Flavor and Fragrance Chemistry

Recent Developments in Flavor and Fragrance Chemistry, book review. There is a wide selection of topics representing current research in the flavor, fragrance and biochemistry areas. There will be something to satisfy the varied interests of potential readers from the avid organic chemist to the casual historian of the industry.

Trends in Aroma Research and Gas Chromatography-Olfactometry

This paper looks at two aspects of aroma research, First, we'll review the last 20 years of research concerning volatile constituents in foods and beverages, particularly certain volatile constituents formed from sugars and amino acids during food processing, then we’ll give a brief overview of recent developments in gas chromatography-olfactometry.

The Evolving Links Between Scent and Color

Discoveries in sensory psychology have confirmed a reliable and quantitative link between scent and color.

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