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Type: Article

Section: Fragrance > Personal Care/Beauty

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Topics in Perfumery: Creating Effective Natural Fragrances

What’s driving the contemporary fragrance consumer and how perfumers can overcome obstacles to deliver on the promise of “natural”. “As we stand at the brink of a second nuclear age and a period of unprecedented climate change,” the Cambridge cosmologist Stephen Hawking recently stated, “scientists have a special responsibility, once again, to inform the public and to advise leaders about the perils that humanity faces.” With dire predictions such as this and the realities of life, no wonder that there exists an atmosphere of stress and anxiety throughout society.

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Fragrance Creation: Fragrances for Natural and Certified Organic Personal Care Products

The link between fragrance and health in personal care product development. A recent article in Woman’s Wear Daily reported that organic brands and products based on sustainable resources have become one of the fastest-growing segments in beauty care. In fact, according to the Organic Trade Association, sales of US organic personal care products grew 28% to $282 million in 2005.

The Changing Role of Fragrance in Personal Washes

Formulating fragrance in personal washes to communicate a product’s benefits and reinforce the brandIn the crowded personal care market, it is necessary for a product to offer multiple benefits to stand apart and succeed. This means that for personal washes it is no longer just about the cleansing properties; a product must deliver more in both benefits and fragrance.

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