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Section: Fragrance > Home Care
Personal Care/Beauty
6 Opportunities for Fragrance in 2010
P&G’s Steve Hicks discusses how the industry can survive and thrive in a difficult environment.
Event Coverage
[Update 6/1/18] World Perfumery Congress 2018 Attendee List: Who Will You See?
The World Perfumery Congress is the perfect opportunity to connect with top fragrance professionals and companies. Here's a peek at who will be attending this year, updated bi-weekly until the event.
Fragrance
Fragrance Diffuser Brand Below 60° Expands on Amazon
The brand is planning to expand its premium natural room fragrance options with additional scents this year.
Home Care
Zum Adds Two Scents to Zum Lab All-Purpose Cleaner
The cleaner will now be available in Frankincense & Myrrh and Sea Salt.
Home Care
Below 60° Debuts Fragrance Diffusers
The brand launched three scents, which are 100% natural fragrances derived from essential oils.
Home Care
Zoflora Adds to its Fragranced Disinfectant
The newest scent is Cypress & Sea Sage.
Ambient Scent
Bluemercury Unveils Cerulean 6° Range of Bath, Body & Candles
Julie Kelly, head of proprietary brands at Bluemercury, said, "Cerulean 6° was developed for the client seeking exquisite experiential fragrance-led products at an approachable price point, and to make everyday moments feel more extraordinary."
Fragrance
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
Regulatory & Research
Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending
Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.
Fragrance
Eurofragance Appoints New CEO, Effective 2026
Joan Pere Jiménez will assume the position as of January 1, 2026, and the current CEO, Laurent Mercier, will remain connected to the company as a member of the Board of Directors.
Home Care
ACI Announces 4 Promotions Entering 2023
The promotions span across various segments including Human Resources, Operations and Public Affairs.
Fragrance
Eurofragance Reports “Unprecedented” Growth in 2024 Sales
CEO Laurent Mercier stated, "Our disciplined approach to growth and strategic investments in key areas have allowed us to maintain our reputation as a leading player in the fragrance industry."
WPC Coverage
Fragrance Ingredients, Equipment & Technologies Showcased at
World Perfumery Congress
2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Event Coverage
What's Clean in Scent at Natural Products Expo West 2019?
At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.
WPC Coverage
New Ingredient Discovery Enabling Fragrance Innovation in Laundry to Fine Fragrance @ WPC 2024
There's still time to register! Use code THYMESUP on new and unfinished registrations for a discount.
Home Care
American Cleaning Institute CEO Melissa Hockstad Named 2023 Association Executive of the Year
Hockstad will also serve as the Chair of the National Association of Manufacturers' (NAM) Council of Manufacturers Associations (CMA).
Fragrance
ACI Announces 2018-2019 Board of Directors
Shell Chemical GM Rutger Beelaerts has been re-elected as chair, with Procter & Gamble’s Sundar Raman serving as vice chair.
Home Care
Digital Scent Technology Market Projected to Reach $2B by 2029
The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.
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