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Section: Fragrance > Home Care
Regulatory & Research
Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending
Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.
Home Care
Element Brooklyn Enters Home Care Category with All Purpose Cleaner
The cleaning formula is safe for most sealed surfaces, including countertops, stovetops and tile.
Ambient Scent
Tony Riechert and Chris Diienno Honored at the World Perfumery Congress
The American Society of Perfumers presented master perfumer Tony Riechert with the Lifetime Achievement Award and perfumer Chris Diienno with the William Lambert Service Award.
Fragrance
Dalian Talent Group Signs Three-Year Licensing Deal with Hello Kitty
The new collection will be available across Europe, the Middle East and Africa beginning in July 2025.
Audio
[Podcast] Global Fragrance Development Manager Discusses Home Care Segment Advances & White Space
Discover the latest trends driving innovation, evolving technologies and white space in the home care fragrance market.
Home Care
Maesa's Affordable Home-scenting Brand Kōze Place Debuts at Dollar General
The nature-inspired affordable range includes scented candles, wax melts, diffuser oils, and air and fabric refresher sprays priced at $5 and below.
Home Care
Tide: The History of the Smell of Clean in North America
Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.
Home Care
MALIN+GOETZ Introduces Alcohol-free Tomato Home Spray with Odor-neutralizing Technology
The brand first struck success with this ingredient with the launch of its twice-sold-out tomato candle.
Home Care
American Cleaning Institute Announces President and CEO Melissa Hockstad Steps Down
ACI has announced that it will initiate a search to identify a new leader.
Ingredients
Cinnamyl acetate EU natural – potential from high quality natural ingredients [sample request]
At Techvina, we're passionate about providing the highest quality natural ingredients. Our production process of Cinnamyl Acetate Natural from Cassia Oil uses a modern fractional distillation system that provides the highest recovery efficiency.
Home Care
Pura Debuts Open Air Technology Designed to Combat Household Odors with Fragrance
This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.
Home Care
Apartment Therapy for Aera Collection Debuts 3 Fragrance Capsules for Home Diffusers
The Apartment Therapy for Aera collection capsules is made from a combination of essential oils and naturally identical molecules, inspired by English Cottage, Tuscan Villa and Brooklyn Brownstone.
Home Care
American Cleaning Institute CEO Melissa Hockstad Named 2023 Association Executive of the Year
Hockstad will also serve as the Chair of the National Association of Manufacturers' (NAM) Council of Manufacturers Associations (CMA).
Home Care
The Future of Fabric Care: How Purchasing Trends and Scent Tech are Shaping the Industry
Understand consumer purchasing drivers per peer-reviewed research as well as innovative scent and sustainability technology launches in the fabric care market.
Fragrance
Dalian Talent Group Announces Five-Year Partnership with French Connection for Candle, Home Fragrance Collection
The debut collection is currently available across the United Kingdom, Europe, India, North America and the Middle East and online.
Home Care
Neostalgia Leads Top 3 Home Care Trends for Summer 2024 According to Scentmate by dsm-firmenich
Neostalgia is a concept that blends nostalgia and novelty, a more positive emotion than traditional nostalgia, as it involves enjoying the past again.
Ingredients
Belle Aire Creations introduces Patented Hydra Technology: a water-based innovation shaping the future of fragrance
Sustainable, alcohol-free, fragrance formulation with staying power? Discover how with Belle Aire Creations’ groundbreaking Patented Hydra Technology.
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