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Section: Fragrance > Home Care
The brand is expanding its offerings in 2024.
Below 60° Debuts Fragrance Diffusers
The brand launched three scents, which are 100% natural fragrances derived from essential oils.
Nov 7th, 2023
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Patent Pick: Dishwasher Fragrance Delivery
Patent Picks are chosen by the editors from publicly available sources. Givaudan introduces an encapsulation process during and after dishwashing to retain fragrance.
Dec 18th, 2015
Founded in 1969, Tru Fragrance & Beauty assists brands and retail partners in the beauty space from design and product development to financial modeling and global sourcing. The company’s partners include Ulta Beauty, Urban Outfitters, TJ Maxx, and Nordstrom.
Tru Fragrance Acquires Lake & Skye
Tru Fragrance first made a minority investment in Lake & Skye in 2018.
Jan 8th, 2025
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Firmenich Launches Sustainable, Traceable Fragrance Collection
The “Scent for Good, Naturally” collection combines proprietary consumer insights and high EcoScent compass sustainability scores.
Jan 29th, 2019
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Scensing Cleanliness: Fragrance for Better Living
In celebration of its 90th anniversary, ACI is promoting cleanliness and freshness with not only clean fragrances, but also clean products. Board members share their insights on customers who help their industry grow.
Apr 11th, 2016
KKW Fragrance's Crystal Rose. Photo: KKW Fragrance.
KKW Fragrance Adds to Crystal Collection
KKW Crystal is joined by three new fragrances, totaling five for the collection.
Nov 20th, 2020
ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.
Givaudan Introduces ChériScentz Fragrance Technology
ChériScentz will join the company’s existing line of neuroscience technology innovations.
May 27th, 2025
6 Opportunities for Fragrance in 2010
P&G’s Steve Hicks discusses how the industry can survive and thrive in a difficult environment.
Mar 15th, 2010
Marketers need to adapt and modify their strategies and product offerings.
5 Home Fragrance Trends in 2023
With an uncertain economy and inflation, consumer demand is expected to slow down.
Mar 21st, 2023
The Mojave Peach scent has fragrance notes of mandarin, cinnamon, peach, sandalwood and vanilla.
Laundry Sauce Introduces Mojave Peach Fragrance
Laundry Sauce, launched in 2022, combines its high-performance fabric care formulas with high-end fragrances from top perfumers.
Jun 6th, 2025
This month's 'Perfumer Notes' column is penned by Pierre Bénard on tuberose.
Perfumer & Flavorist+ November Issue Fragrance Highlights
Only fancy the fragrance pieces? No problem, here are the highlights!
Nov 4th, 2022
Michael Carlos, Givaudan.
Fragrance in Good Times and Bad
Givaudan's Michael Carlos on how the economic crisis might reshape the industry.
Mar 23rd, 2009
The newest scent is Cypress & Sea Sage. Photo: Zoflora.
Zoflora Adds to its Fragranced Disinfectant
The newest scent is Cypress & Sea Sage.
Jun 30th, 2021
Herbal and Botanical Fabric Softener Fragrances
Mintel explores natural ingredients emerging among new global leaders in the fabric softener arena
Dec 31st, 2008
Fragrance in Good Times and Bad
Givaudan’s Michael Carlos on how the economic crisis could reshape the industry.
May 15th, 2009
Michael Carlos, Givaudan.
FMA Recap: Fragrance in Tough Times
Michael Carlos on fragrance in varying economic climates; Schrankel lauded for regulatory efforts.
Apr 20th, 2009
Spray-Tek was founded in 1981 and has focused on innovations in spray drying solutions and innovative delivery system technologies.
Spray-Tek Joins Fragrance Creators Association
The company has served brands in the fragrance, cosmetics, personal care, and home care industries.
Dec 11th, 2024
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Top 5 Fragrance Articles of 2024
Check out our most popular fragrance articles from the past year.
Dec 31st, 2024
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