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Section: Fragrance > Home Care
Event Coverage
Top 3 Fragrance Ingredient Trends from SIMPPAR 2025
Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.
Fragrance
The Fragrance Foundation 2025 Award Winners Announced
The event celebrated excellence and innovation in American fragrance in 19 categories.
Ingredients
Firmenich Launches Sustainable, Traceable Fragrance Collection
The “Scent for Good, Naturally” collection combines proprietary consumer insights and high EcoScent compass sustainability scores.
Home Care
Aera x Cariloha Launch Cariloha’s Signature Fragrance for Home
The Cariloha Signature Fragrance for Aera is a proprietary blend that captures the essence of the islands.
Home Care
Febreze Collabs With AIRIA for Smart Scent Diffuser
The diffuser dispenses micro-scent droplets of fragrance into the air of one's home.
Trends
Fragrance Fixatives Market Stays Stable through 2025
Per a recent report, the fragrance fixative market is projected to reach $1.79 billion by 2025, as consumer demand rises globally.
Home Care
Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends
The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.
Ingredients
Green Fragrances for Cleaning Products: Compatibilities and Conflicts
Ladd Smith (RIFM) discusses the prospects for a working definition of sustainability, green and more.
Fragrance
Bath & Body Works Announces New CEO, Releases First Quarter Financial Results
The company’s net sales rose 3% to 1.4 billion and earnings per diluted share were up 29%.
Event Coverage
Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers
The World Perfumery Congress announces the call for submissions and its advisors which will take place in Miami, Florida on June 2-4, 2020.
Home Care
Maison Francis Kurkdjian Restocks Aqua Universalis Laundry Detergents and Fabric Softener
Kurkdjian describes a load of laundry washed with these laundry detergents and fabric softeners as exuding "the crystalline scent of white flowers" and "softness born of freshness."
Home Care
Agraria San Francisco Announces New Fragrance in Collaboration with Monique Lhuillier
The Tomato Oakmoss collection will include reed and flower diffusers, candles and room sprays.
Ambient Scent
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Audio
[podcast] Exploring Iberchem’s Wavemotion® Program and the Future of Fragrance Innovation
Let's explore the groundbreaking WaveMotion® program, where neuroscience meets fragrance creation.
Fragrance
Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance
Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.
Regulatory & Research
SC Johnson to List All Fragrance Ingredients for Cleaning, Air Care Products
Full ingredient disclosure; elimination of DEP.
Audio
[podcast] Givaudan Perfumer Talks Creating Fragranced Consumer Products for Developing Countries
Senior perfumer Vilobha Joshi talks about the scents that inspire her and more.
Event Coverage
A Fragrant Feast: "An Evening of Pairings" with the American Society of Perfumers
This year's "An Evening of Pairings" featured a variety of unique flavor and scent combinations using food, wine and fragrance.
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