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Section: Fragrance > Ambient Scent

The Tulipa candle features scent notes of fresh tulip, waterlily, blonde woods and petitgrain.

Bloomeffects Launches Tulipa Candle Inspired by 115-year-old Farm

The Tulipa candle features scent notes of fresh tulip, waterlily, blonde woods and petitgrain.

Manufacturers are investing in novel and high-performance ingredients to meet consumer demand.

Perfume Ingredient Market Projected to Reach $11.4 Billion by 2032, Says New Market Report

Consumers are seeking premium formulations and spending more on their personal care products.

Glade PlugIns Scented Oil Plus is designed with rest mode to save energy and fragrance. Photo: Glade.

Glade Launches Energy-Efficient PlugIns

Glade PlugIns Scented Oil Plus is designed with rest mode to save energy and fragrance.

For its collaboration with McMichael, Snif developed a youthful flora fragrance, Rose Era, which went viral on PerfumeTok ahead of its launch, leading to a wait list of more than 20,000 consumers.

Snif Enters its Rose Era in an Ulta-exclusive Collaboration with Monet McMichael

The latest scent represents a 5x scale up of its typical fragrance launch, per the brand.

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Smell Ya Later: Eurofragance Launches Euro-MC

The company's first product in the series is designed to target the smell of tobacco smoke, primarily for use in the air care segment.

Jiménez and Mercier will continue to work together throughout 2025 to ensure a seamless transition of responsibilities.

Eurofragance Appoints New CEO, Effective 2026

Joan Pere Jiménez will assume the position as of January 1, 2026, and the current CEO, Laurent Mercier, will remain connected to the company as a member of the Board of Directors.

Asian-American founders, Erica and Mark, created hand-poured soy wax wood-wick candles free from gluten, toxins, paraben and phthalates.

Emme Essentials Specializes Scents Inspired by Asian Flavors

The brand recently launched a collection of wax melts and seasonal candles.

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Eurofragance Launches New Evaluation Area in Barcelona

Eurofragance has unveiled its upgraded evaluation area in Barcelona, which includes olfactory booths with a quick cleaning system and temperature and humidity controls.

Glasshouse Fragrances announced U.S. retail partnerships with Saks Fifth Avenue, Bloomingdales and Neiman Marcus.

Glasshouse Fragrances Continues U.S. Expansion, Launches Limited Edition Candles

Glasshouse Fragrances announced U.S. retail partnerships with Saks Fifth Avenue, Bloomingdales and Neiman Marcus.

Using Firmenich’s ScentMove tool, which according to the company 'provides a template for verbalization of emotions and enables the evaluation of feelings elicited by odors and fragrances,' consumer insights professionals were able to connect the dots between specific emotions and focus.

Firmenich: EmotiCode Scents Boost Focus & Cognitive Performance

Per Firmenich, "EmotiCode Focus fragrances increased mental processing speed in both tasks, versus fragrances that did not use EmotiCode creation rules and the control condition with no odor."

Visitors were invited to sample the fragrance collections while listening to curated music collections.

Eurofragance Brings Multi-Sensory Experience to in-cosmetics Asia

The Scentphony combined the expertise of the company's perfumers and a music composer.

Different devices and fragrance applications will be used across the installations to give visitors an olfactory experience, highlighting some of the most characteristic scents Spain has to offer.

Iberchem To Create Olfactory Experience at Expo 2020 Dubai

“Spain being one of the world’s major fragrance producers, it was a relevant choice to include fragrances in the design of the pavilion,” says Ramón Fernández, CEO of Iberchem.

Rituals has added three new fragrances, as well as numerous new products. Photo: Rituals' Facebook.

Rituals Launches New Car Fragrances, Extends Mini Travel Essentials

Rituals has added three new fragrances, as well as numerous new products.

Buff City Soap Appoints Enrique Ramirez as Chief Executive Officer

Buff City Soap produces handmade personal care and laundry products with plant-based ingredients.

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

Walter Ribeiro (53) comes from Brazil and has lived with his family in Holzminden, the headquarters of Symrise AG, for many years.

Symrise AG Appoints Walter Ribeiro to Executive Board & Jörn Andreas Exits Company

And Jean-Yves Parisot takes over as interim head of the Scent & Care segment.

Ethyl Dehydrocyclogeranate

The odor of ethyl dehydrocyclogeranate is described as intense and diffusive, with natural, fresh, damascone, rose and apple notes, woody aspects and longlastingness.b Ethyl dehydrocyclogeranate is a multifaceted diffusive spicy rose with apple cider and other spicy aspects.

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