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Section: Fragrance > Ambient Scent
Fragrance
Global Gourmand Fragrance Market Projected to Reach $55 Billion by 2035
FMI’s analysts predict strong sales in North America and Europe, as well as emerging markets like China and the Middle East expanding their market share.
Ambient Scent
Behind the Scenes of Making Yankee Candle's 2023 Scent of the Year
Senior fragrance evaluator Taylor Perlis checks in to discuss her process of creating the scent Wonder.
Ambient Scent
ScentAir Adds 2 Scents to Line of Pet Calming Fragrances
Both fragrances target nervousness, anxiety and stress induced by various environmental factors such as loud noises, separation anxiety and interactions with other pets or visitors.
Ambient Scent
Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse
P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.
Ambient Scent
Nest Fragrances Opens Flagship Store in NYC
The flagship store will feature over 215 products, including the recently released scented body care collection.
Ambient Scent
Ingrid Nilsen Launches The New Savant Fragrance Studio
The former youtube influencer has co-founded The New Savant to create her own line of fragrances.
Regulatory & Research
OPINION: The NPA Home Care Natural Standard
Overview, certification criteria and FAQs.
Ambient Scent
NextScent Expands Ventus Air Purification and Fragrance Line
The Ventus air purification and fragrance systems are said to be a safer alternative to candles, fragrance diffusers and plug-ins.
Fragrance
SFA NEROLI Opens New Fragrance Campus in Grasse, France
The campus covers 10,000 square meters to further invest in fragrance creation and production capabilities.
Trends
[Podcast] What's New in Natural With Amy Marks-McGee?
Topics covered in the latest podcast include difficulties in formulating natural snack flavors, new fragrance dispensing technology and more.
Home Care
Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism
An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.
Fine Fragrance
Givaudan Senior Perfumer Linda Song Talks New Industry Players, Job Demands & Advice for Newcomers
Song shares, "I particularly enjoy the breadth of working from alcohol to various bases because the ideation, the process, and the materials are different."
Ambient Scent
Non Gender Specific x Ohuprettythings Debut Cocktail-Inspired Brooklyn Baby, Cherry Noir Candle
The Brooklyn Baby, Cherry Noir features a robust, pleasant scentscape with a multifaceted play between sweet and smoky indulgences.
Ambient Scent
Abbot's National Park Fragrance
The Sequoia National Park fragrance is available in a personal fragrance and candle.
Ambient Scent
IFF's Novel Fragrance Project
Scenting cooperation and optimism via air sculpture
Ambient Scent
EPA Rejects NRDC's Air Freshener Petition
The US Environmental Protection Agency (EPA) has rejected a petition submitted by the National Natural Resources Defense Counsel (NRDC) and allied groups requesting actions regarding air fresheners. The petition "claimed that some air fresheners may cause health problems because they contain phtalates," says a Fragrance Materials Association (FMA) bulletin.
Ambient Scent
Noure Essentials Debuts Valentine Collection
The Valentine's Day inspired fragrance includes rose, hibiscus and musk and is available in two forms.
Ambient Scent
Candle Fragrances: Natural, Fruit and Florals
Mintel discusses the new trends in air-care candles, including natural products, floral and fruit scents
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