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Section: Fragrance > Ambient Scent
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
Nov 10th, 2008
Air Wick x Stacey Solomon's thirteen-piece collection ranges from Mist Diffusers to Plug-ins.
Stacey Soloman x Air Wick Launch Home Fragrance Collection
The collection utilizes the Spring Roses fragrance, which features sandalwood and rose to create a light, floral and woody scent.
Mar 30th, 2022
The Pura x Floral Street scent diffuser collaboration uses Pura's Smart Device.
Pura x Floral Street Collab on Scent Diffuser Collection
The collaboration includes five fragrances, Midnight Tulip, Vanilla Bloom, Grapefruit Bloom, Sunshine Bloom and Wonderland Bloom.
Feb 15th, 2022
AI analyzes the data on how to perceive more than 5,000 scents extracted from customers of the nose shop in advance and verbalizes each person's favorite scent.
Scentmatic x Biotope Host AI Scent Experience Pop-ups
AI analyzes the data on how to perceive more than 5,000 scents extracted from customers of the nose shop in advance and verbalizes each person's favorite scent.
Apr 26th, 2022
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Stay in Tune with Your Scents
Vapor Communications launched Cyrano, a personal consumer electronics device, which plays sequences of scents through a speaker and mood modification platform.
May 4th, 2016
ScenTree offers the combined scent of a Christmas tree, scents of cooking, cocktails and more.
Ulta-Lit Tree Company Launches ScenTree Diffuser
ScenTree offers the combined scent of a Christmas tree, scents of cooking, cocktails and more.
Oct 20th, 2022
Designed to drop into packaging, Aroma-Can is intended to produce a pleasant aroma made to mask unwanted odors in products.
Airnov Announces Aroma-can Strawberry and Mint Scents
Designed to drop into packaging, Aroma-Can is intended to produce a pleasant aroma made to mask unwanted odors in products.
Aug 30th, 2021
Ingrid Nilsen launches holiday candle collection. Photos: Instagram.
Ingrid Nilsen Launches The New Savant Fragrance Studio
The former youtube influencer has co-founded The New Savant to create her own line of fragrances.
Dec 3rd, 2020
Each single pack of wax melts features 12 melts with over 36 hours of fragrance time.
ScentMatch Launches Home Fragrance Brand at Walmart
The collection features nine scents, inspired by designer fragrances, in flame-free wax melts.
May 1st, 2025
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New-Age Ambience: The Topics Spearheading Ambient Scent Development
Journalist Eddie Bulliqi spoke to Sozio marketing manager, Kristyne Chaparro, to further discuss the thoroughly modern trends driving the air care market.
Jan 2nd, 2020
Scent Lab provides a fragrance guide with recommended blends and a scent quiz to help customers find their preferred blend.
Scent Lab Launches Just Beachy Summer Collection
Scent Lab provides a fragrance guide with recommended blends and a scent quiz to help customers find their preferred blend.
May 19th, 2022
Scentbird and Drift will maintain their separate subscription models with a bundled offering set to debut next year.
Scentbird Acquires Drift Car Air Freshener Subscription
Known details include Scentbird and Drift will maintain their separate subscription models with a bundled offering set to debut in 2023.
Oct 31st, 2022
The set includes Pura's Smart Home Diffuser and two Caswell Massey fragrances inspired by Yellowstone National Park.
Pura x Caswell-Massey Collab on Yellowstone Smart Diffuser Set
The set includes Pura's Smart Home Diffuser and two Caswell-Massey fragrances inspired by Yellowstone National Park.
Oct 6th, 2021
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Over 3500 P&G Products are now Included Within SmartLabel
"The addition of these products is indicative of P&G's transparency goals—previously announced via Ambition 2030—"to help people make informed choices by providing ingredient information in a way that is clear, reliable and accessible."
May 21st, 2018
Aera At Mini Diffuser Wall White (1)
Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism
An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.
Oct 2nd, 2024
Scent No.12—is a 10 oz. candle that holds scent notes of cannabis, mint and sage.
Siblings Launches Scent No.12 Candle Kit
Scent No.12 is a 10 oz. candle that holds scent notes of cannabis, mint and sage.
Dec 3rd, 2021
The reusable scent cartridge has nine base scents that can be used to create multiple combinations and variations.
OVR Debuts First Spatial Scent Technology for the Metaverse
The patented microtechnology is designed to create nano bursts of scent without heat or fans.
Jan 4th, 2023
The Apotheke x Shake Shack Burger & Fries Candle Duo uses Headspace technology, ScentTrek from Givaudan, to create the candles.
Apotheke Collabs with Shake Shack on Candle Duo
The Apotheke x Shake Shack Burger & Fries Candle Duo uses Headspace technology, ScentTrek from Givaudan, to create the candles.
Jun 16th, 2022
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