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Section: Flavor > Trends

Products in the beverage category are often early adopters of global flavors, whether they are recently trending ingredients like yuzu, lemongrass and turmeric, or now-mainstream beverages like horchata, chai masa or bubble teas.

5 Trends Highlighted in T. Hasegawa's Regional and International Cuisine Flavor Report

Gen Z, as with many markets, is driving innovation due to its relationship with social media.

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Functional, Fresh and Flavorful: Top 5 Food Trends for 2018

The drive for better-for-you products has led to the growth of chef-inspired products, unique fruit flavors and functional ingredients, according to Imbibe.

Fusion-based flavor combinations are also gaining popularity in creating innovative food products.

Global Flavors Market to Grow at 5.7% CAGR from 2023 to 2030

Consumers have shifted their preferences in the food industry with reference to the growing acceptance of unique and exotic flavors.

Through Bell's Spark preditions, the company has highlighted a handful of micro trends including a rise in demand for flexitarian options as a way of a healthier lifestyle, clean label products and value-adding tech to enhance the flavors, smells and appeal of natural ingredients and finished products.

Bell Flavors & Fragrances Outlines 5 Industry Macro Trends with Spark Trends Platform

Each macro trend is then broken down into various microtrends tied to unique geographies, categories, flavors, fragrances and botanicals.

Projections suggest that the global vegan market will reach a valuation of $18,324.3 million by 2034.

Global Vegan Flavor Market to Grow at CAGR of 5.2% by 2034

Key drivers of this growth include the heightened awareness of the health advantages associated with plant-based diets, as consumers perceive vegan flavors as healthier alternatives.

The macro-trends were validated and future-proofed with the help of leading experts and futurists from the food and beverage industry.

Givaudan FlavourVision Report Names 5 Consumer Trends Offering White Space in F&B

FlavourVision is said to draw on expertise from world-renowned experts in design, anthropology, futurology, holistic-wellbeing, sustainability and sensorial research.

Functional ingredients are commonly used in energy and sports drinks to cater to health-conscious consumers.

Functional Food Ingredients Market to Grow by $53 Billion Over Next Four Years

The probiotics and prebiotics segment of the market is expected to have the largest growth over the forecast period.

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