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Section: Fragrance

The program recognizes companies that set the management of employee health as a corporate management issue.

Kao Recognized as Health and Productivity Management Brand

This is Kao's seventh consecutive being awarded this recognition .

RIFM Releases Group Summary on Saturated Branch Chain Alcohols

Looks at the safety of saturated branch chain alcohols when used in fragrance ingredients

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Study Finds Natural Niche Brands Prime for Acquisition

Consumer demand for natural personal care products is driving a major shift from niche distribution channels to more mainstream mass retail outlets, which is triggering a sharp increase in sales, according to a recent study by Kline & Company.

Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.

Fragrance Diffuser Brand Below 60° Expands on Amazon

The brand is planning to expand its premium natural room fragrance options with additional scents this year.

Female-owned Fragrance Brand Moodeaux Talks Mental Health

P&F+ connects with founder Brianna Arps to discuss the brand's mission, the link between fragrance and mental health, sustainable efforts and more.

The starter kit from Below 60 includes a plug-in diffuser and three oils.

Hilary Duff’s Home Fragrance Brand To Join QVC

Founded in 2021, Below 60 creates cruelty-free home fragrances, including fragrance diffusers and candles.

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Valeur Absolue Brings Wellness Fragrance Brand to the U.S.

Featuring perfumes infused with semi-precious stones, Valeur Absolue aims to reinvent the morning perfume ritual with its line of wellness-oriented and natural scents.

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Wild at Heart: Indie Fragrance Brand Comes to Walmart

Billing itself as a fragrance brand “for the everyday girl,” Wild Spirit is paraben-, sulphate- and dye-free, at an affordable price point, debuting with four fragrances.

P&G Seeks Scent Connection with Consumers Through Gain Brand

One the strongest subliminal connections consumers experience is through scent, and smart brands are building ways to capitalize on this connection.

Phlur's new line of Tangerine Boy products include eau de parfum, body lotion and body wash.

Fine Fragrance Brand Phlur Debuts New Fragrance 'Tangerine Boy'

The new unisex fragrance contains notes of lemon, ginger, and more.

Both scents are distributed exclusively in the UK by Glorious Brands and crafted by perfumer Ilias Ermenidis

Kylie Minogue Partners with Glorious Brands for Fragrance Collection

The collection includes two complementary perfumes: Lovers Fleur and Lovers Noir.

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The Juice: Fragrance Evaluation for Independent Brands, Passion Above All

What happens when there is a fragrance evaluator between a brand and a fragrance house? Are they gatekeepers, critics, interpreters, co-creators, all of these or something else?

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BlackPerfumers.com Adds 9 Black-owned Fragrance Brands to Roster

The site also announced an upcoming event to be hosted in New Jersey.

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Elle Fanning Named Brand Ambassador for Paco Rabanne Fame Fragrance

Fame features scents of jasmine, mango and incense.

Developed by Robertet perfumer, Jerome Epinette, the collection features four expressive, long lasting fragrances.

Noyz is First Fragrance Brand to Debut at Ulta Beauty Through Sparked Program

Noyz meets all five pillars of Conscious Beauty at Ulta Beauty, including clean ingredients, sustainable packaging, vegan, cruelty-free and give back.

Moodeaux utilizes an oil-based, alcohol-, dye- and water-free SuperCharged SkinScent formula in all of their fragrances.

Moodeaux Joins Credo Beauty as First Black-Owned Fragrance Brand on Shelves

The featured product is an iteration of Moodeaux’s signature Grab-Then-Go Duo.

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The Evolution of a Brand: Vigon's Rebranding Pays Homage to the Past

Vigon International announced their branding revival, along with the launch of their new website.

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CBD Compliance: What Beauty Brands Need to Know. Download your FREE guide

Analysts estimate the revenue generated by CBD skin care products in North America to be around $645 million and expects the market to expand at a staggering 33% annually through 2027. However, regulation on CBD is coming. What should brands do? Here's what you need to know to make that call.

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